Brand Tone

Friendly and Approachable, Caring and Empathetic, Informative and Educational, Trustworthy and Transparent, Positive and Playful (but not childish)

Brand Values

• •Child-centric Health and Wellbeing
• •Quality and Efficacy
• •Taste and Ease of Use
• •Transparency
• •Education and Support for Parents
• •Naturalness (where possible)
• •Innovation

Best Practices

• •Parent-to-Parent Voice: Write as if you're a knowledgeable, empathetic fellow parent sharing a great find. Use "we" when talking about understanding parental challenges and "you/your child" to make it personal.
• •Focus on Benefits, Not Just Features: Instead of just listing vitamins, explain how they help a child (e.g., "supports their immune system for more playtime," "Omega-3s for brilliant brain development").
• •Emphasize "Kid-Approved Taste": Consistently highlight the deliciousness and fun factor of the gummies, addressing a key parental concern about supplement acceptance.
• •Maintain Transparency and Trust: Weave in mentions of quality ingredients, scientific backing, and guarantees naturally within the copy. Avoid overly hypey or unsubstantiated claims.
• •Keep it Positive and Reassuring: The copy should always aim to make parents feel good, understood, and confident in their choice, alleviating worries about their child's nutrition. Use upbeat language and focus on solutions.

Social Perception

Positive (among target audience), Concerns/Criticisms, Trusted by Some Professionals, Responsive Brand

Copy Examples

• •Headline: Happy Tummies, Healthy Kids! ✨ Body: Say goodbye to mealtime battles! Wowtamins makes getting essential nutrients a joyful treat. Packed with goodness, loved by kids. Because their wellbeing is your ‘wow’ moment.
• •Headline: Fuel Their Wow! 🚀 Body: Growing up is an adventure! Our yummy, sugar-free Kids Complete gummies are packed with essential vitamins and Omega-3s to support their amazing journey, every step of the way. Brainpower and giggles, guaranteed!
• •Headline: Peace of Mind in Every Gummy. ❤️ Body: We get it, parenting is a big job! That's why we created Wowtamins – expertly formulated, kid-approved supplements. High-quality ingredients, transparently made, so you can focus on the hugs, not the hassles.
• •Headline: From Picky Eaters to Vitamin Lovers! 🍓 Body: Is getting your little one to take vitamins a daily drama? Not anymore! Wowtamins are so delicious, they'll be asking for their daily dose of health. Easy for them, worry-free for you.
• •Headline: The Science of Smiles & Sunshine Vitamins! ☀️🔬 Body: Developed by experts and loved by kids, Wowtamins are grounded in nutritional science to support their immunity and development. Because a healthy child is a happy child. Discover the Wowtamins difference!