Brand Tone

Passionate & Purpose-Driven, Authentic & Proud, Artisanal & Quality-Focused, Inspiring & Resilient, Ethical & Transparent, Engaging & Welcoming

Brand Values

• •Ethical Sourcing & Fair Trade
• •Local Empowerment & Social Impact
• •Authenticity & Ivorian Heritage
• •Quality & Craftsmanship
• •Innovation & Revolution
• •Sustainable Development

Best Practices

• •Lead with Purpose: Always connect the product back to the "Cocoa Revolution" and the social impact. Whether it's a new flavor or a company update, weave in the mission of empowering Ivorian communities and promoting ethical chocolate.
• •Embrace Authentic Ivorian Voice: Use language that reflects pride in Ivorian heritage. Incorporate nods to African culture, ingredients, and perhaps even simple, welcoming phrases in local dialects (like "Akwaba"). Ensure visual branding consistently reflects African artistry.
• •Highlight the Human Element: Share stories of Axel Emmanuel, the women cooperatives, and the farmers. Personal narratives create a stronger emotional connection and reinforce the brand's authenticity and commitment.
• •Focus on Sensory & Quality: While the mission is key, the chocolate itself must shine. Use rich, evocative language to describe the unique flavors, the quality of the cocoa, and the artisanal craftsmanship. Connect the "taste of Africa" to a premium experience.
• •Be Passionately Transparent: Communicate openly about the bean-to-bar process, the challenges, and the successes of the ethical model. This builds trust and allows consumers to feel like active participants ("consum'actors") in the brand's journey. Avoid corporate jargon; speak from the heart with conviction.

Social Perception

Pioneering & Visionary, Ethical & Socially Conscious, High Quality & Unique Flavors, Inspirational, Culturally Rich, Growing International Recognition

Copy Examples

• •Headline: Taste the Revolution. Support the Source. Body: Le Chocolatier Ivoirien isn't just chocolate; it's a movement. Crafted from bean-to-bar in Côte d'Ivoire, each bite empowers local farmers and celebrates the true taste of Africa. Indulge consciously. #CocoaRevolution
• •Headline: Beyond Fair Trade. It's Family. Body: We partner directly with Ivorian cocoa growers, especially women entrepreneurs, ensuring every delicious square you enjoy builds a stronger community. This is chocolate with a heart, from our Ivorian family to yours. Discover flavors like fiery ginger and rich plantain.
• •Headline: From Abidjan, With Passion: The Art of Ivorian Chocolate. Body: Axel Emmanuel, our founder, traded banking for beans to bring you the soul of Côte d'Ivoire. Experience award-winning chocolate, handcrafted with unique African ingredients and a commitment to quality that redefines "Made in Côte d'Ivoire."
• •Headline: Unwrap the Story of Africa. Body: Our vibrant packaging, inspired by traditional fabrics, holds more than just exquisite chocolate. It holds a promise: authentic flavors, ethical practices, and the pride of a nation. Make your next chocolate moment meaningful.
• •Headline: Dare to Discover: Chocolate That Speaks Volumes. Body: Tired of the same old sweets? Le Chocolatier Ivoirien offers a symphony of unique African tastes – from subtle chili to aromatic hibiscus. It’s an award-winning experience that delights the palate and champions a fairer world. What will your new favorite be?