Brand Tone

Humorous, modern, playful, friendly, informal, relatable, and digitally native, often using pop culture references, memes, and puns.

Brand Values

• •Humor and Originality
• •Love for Animals
• •Quality and Local Production
• •Community
• •Creativity

Best Practices

• •Lead with Humor, Support with Heart
• •Speak the Language of the Internet
• •Personify the Pet
• •Keep it Conversational and Simple
• •Visually Match the Voice

Social Perception

Fun and High-Quality; Creative and Unique; Customer-Focused; Trustworthy

Copy Examples

• •**(Image: A cat wearing a new medal that says "Professional Napper")** **Headline:** Warning: May cause extreme jealousy in the office. **Body:** Introducing the official uniform for the CEO of Naps, the President of Purrs, and the Head of Getting What They Want. Our new 'Professional Napper' medal is here. Because their job is tough, but someone's got to do it. Tap to shop before the next meeting (in bed). #lechienquiparle #catsofinstagram #professionalnapper
• •**(Video: A fast-paced montage of dogs of different breeds looking goofy and majestic, all wearing the brand's medals)** **Headline:** Your dog has a big personality. Their ID tag shouldn't be boring. **Body:** Stop letting your dog walk around with a dull, generic tag. That's like putting a superhero in a beige jumpsuit. Give them a medal that speaks their language—whether it's "Ball is Life" or "I'm Only Here for the Snacks." Shop our collection of hilarious, pop-culture medals. Made in France, approved by good boys everywhere.
• •**(Image: A cool-looking dog with sunglasses, wearing a "Starbarks" medal)** **Headline:** Make Your Pet a Legend. **Body:** Funny Medals. Serious Style.
• •**Subject:** Your pet called. They want a promotion. **Body:** Hi [Customer Name], let's be real. Your pet is the true boss of the house. It's time they got the title to prove it. For a limited time, get 15% off all our personality-packed medals. From "Security" to "Chief Troublemaker," we've got the perfect promotion for your furry overlord. Don't get fired. Shop now.
• •**(Audio: A trending, slightly dramatic sound)** **Scene 1:** (Text on screen: "My dog's old, boring tag:") Show a plain, scratched metal tag. **Scene 2:** (Text on screen: "His new tag that actually gets him:") Quick cut to a close-up of the dog proudly wearing a `lechienquiparle` medal that says "Emotional Support Human." The dog gives a knowing look to the camera. **Caption:** It’s not just a tag, it’s an identity. ✨ #dogsofTikTok #lechienquiparle #petaccessories #upgrade