Brand Tone

aspirational, confident, and empowering

Brand Values

• •Quality
• •Customer Satisfaction & Empowerment
• •Natural Look & Versatility
• •Accessibility & Affordability (within luxury)
• •Expertise & Passion for Hair

Best Practices

• •Always frame product benefits around how they make the customer feel (confident, beautiful, powerful, ready to take on the world). Use uplifting and affirming language.
• •Consistently use keywords like "premium," "luxury," "high-quality," "virgin hair," " meticulously crafted" to reinforce the superior standard of the products.
• •While showcasing luxurious looks, ensure the language remains somewhat accessible and inviting, encouraging customers to achieve these styles. Mentioning convenience or ease of styling can help.
• •Accompany copy with high-quality images and videos that reflect the chic, stylish, and confident aesthetic. Customer testimonials and user-generated content can powerfully reinforce this.
• •Whether it's a website banner, an Instagram caption, a TikTok video, or a customer service email, the tone should remain consistently confident, empowering, and focused on quality and customer satisfaction. Create a simple brand voice guide for all team members.

Social Perception

Customers generally praise the quality of the hair, describing it as soft, beautiful, and nice and full. Fast delivery is also a noted pro. Customers have expressed high satisfaction. Aims for positive customer interactions. Engagement on Social Media

Copy Examples

• •Headline: Unleash Your Inner Icon. Discover Le Chic Tresses. Body: Step into a world of limitless style and confidence. Our premium virgin hair extensions and wigs are crafted for a flawless, natural look that empowers you to own every moment. Quality you can feel, luxury you deserve.
• •Social Media Post: Ready for your hair transformation? ✨ Le Chic Tresses delivers unparalleled quality and show-stopping styles. Swipe to see the magic, tap to make it yours. #LeChicTresses #LuxuryHair #HairGoals #ConfidentYou
• •Product Description Snippet (for a wig): Experience the art of effortless glamour. Our [Wig Name] is made from 100% virgin human hair, offering a silky, tangle-free mane that moves with you. Indulge in the chic, sophisticated look you’ve always dreamed of.
• •Email Subject: Elevate Your Everyday with Le Chic Tresses 👑 Email Body: Why just dream about flawless hair when you can live it? At Le Chic Tresses, we believe in empowering you with high-quality, luxurious hair that makes you feel unstoppable. Discover your perfect match today.
• •Ad Copy: Confidence looks gorgeous on you. And it starts with the perfect hair. Le Chic Tresses: Premium quality, effortlessly chic. Shop now and pay later. Your new favorite look awaits.