Brand Tone

Elegant & Sophisticated, Passionate & Artisanal, Creative & Whimsical, Approachable & Friendly, Confident & Proud

Brand Values

• •Artistry & Craftsmanship
• •Exceptional Quality
• •Passion
• •Innovation & Creativity
• •Customer Delight
• •Community Engagement
• •Authenticity

Best Practices

• •Marry Visuals with Verbs: Use rich, sensory language that evokes the beauty and texture of the chocolates. Words like "hand-painted," "glistening," "velvety," and "intricate" align with their artistic nature.
• •Blend Sophistication with Sincere Warmth: While the tone is elegant, ensure it remains inviting. Share the passion and the human element behind the brand – the story of two friends and their love for the craft.
• •Consistently Emphasize Artistry and Quality: Every piece of communication should reinforce the artisanal methods, the superior ingredients, and the meticulous attention to detail that defines their products.
• •Ignite Curiosity and Anticipation: Craft messages that hint at the unique flavour experiences and the delight of discovery, making customers eager to try new creations.
• •Communicate with Genuine Passion: Allow the authentic enthusiasm for chocolate making, design, and flavour innovation to resonate in the language. Authenticity is key to their appeal.

Social Perception

Highly Esteemed & Best-in-Class, Artistic & Unique, Delicious & High-Quality, Premium & Worth the Indulgence, Ideal for Gifting, Admired Founders, High Demand

Copy Examples

• •Experience chocolate transformed. Each Lecavalier Petrone creation is a hand-painted reverie, meticulously crafted to enchant your senses and illuminate your moments.
• •Fuelled by friendship, perfected by passion. We select the world's finest ingredients, pouring our artistry into every bonbon to offer you a taste of the extraordinary.
• •Venture beyond the familiar. Our chocolates are born from inspired stories and a dash of daring, inviting you to explore a palette of unexpected and delightful flavours.
• •Elevate your gesture. A gift from Lecavalier Petrone is more than just chocolate; it's an expression of artistry and affection, designed to make any occasion unforgettable.
• •Crafted in the heart of Montreal, shared with joy. From our atelier to you, discover the passion and precision that make each Lecavalier Petrone chocolate a unique indulgence.