Brand Tone

Accessible, Passionate, and Light-hearted; educational and informative without being elitist or overly technical. Inclusive, encouraging, with gentle, mischievous humor.

Brand Values

• •Accessibility and Demystification
• •Aesthetic and Design Excellence
• •Education and Curiosity
• •Authenticity and Passion
• •Sustainability and Social Responsibility

Best Practices

• •Lead with Passion, Follow with Facts: Start with the "why" - the love of wine, travel, and discovery. Then, support it with the "what" - the clear, simple, and accurate information that makes your products valuable.
• •Use Inclusive and Encouraging Language: Avoid jargon and elitist terms. Use phrases like "for wine lovers like us," "start your journey," and "we're here to help you learn." This reinforces the core value of accessibility.
• •Keep it "Gently Mischievous": Infuse a touch of light humor where appropriate. Puns like "roulé sa barrique" (rolled its barrel) or playful questions in social captions maintain the brand's approachable and non-intimidating personality.
• •Tell Your Story: Regularly weave the brand's origin story - friends combining passions for design and gastronomy - into your "About Us" page, social media posts, and email newsletters. This builds authenticity and a personal connection with the audience.
• •Emphasize Visuals in Your Text: Your copy should mirror your products. Use descriptive words that evoke imagery and design. Phrases like "beautifully illustrated," "a visual guide," and "unraveling the map" connect the text directly to the aesthetic nature of the brand.

Social Perception

Perceived as a high-quality, trustworthy, and innovative brand that successfully simplifies complex wine information through beautiful design. Products are seen as beautiful, precise, and perfect gifts. Valued for excellent customer service and material quality, recognized as a premium, passion-driven company that delivers on its promise to make wine education beautiful and accessible.

Copy Examples

• •Ever felt lost in the Loire Valley? 🗺️✨ Let our new map be your guide. We've untangled the web of appellations and illustrated the key grape varieties so you can explore with confidence. Because understanding wine should be as enjoyable as drinking it. Link in bio to start your journey!
• •The World of Wine, Beautifully Explained. No snobbery, just stunning maps and guides designed for the curious drinker. Explore our collection.
• •Don't just drink wine. Understand it. 🍷 Our educational posters are now 20% off.
• •Can you tell your cassis from your cherry? Our Wine Aromas poster is your visual guide to the scents in your glass. Designed with a blend of playful illustration and practical knowledge, it makes learning the language of wine simple, beautiful, and fun. Perfect for your kitchen wall or as a gift for your favorite enthusiast.
• •The perfect gift for the wine lover in your life doesn't come in a bottle. It comes on a map. Our beautifully illustrated vineyard guides are praised by thousands of customers as the ultimate gift. Shipped with love from France. Shop our collection now.