Brand Tone

Classic & Timeless, Refined & Elegant, Nautical & Authentic, Warm & Personal

Brand Values

• •Quality & Durability
• •Heritage & Family Tradition
• •Exceptional Customer Service
• •Style & Comfort
• •Community & Local Presence

Best Practices

• •Emphasize Heritage and Longevity: Consistently weave the brand's "since 1983" story and family-owned nature into communications to reinforce trust and tradition.
• •Highlight Quality and Craftsmanship: Use descriptive language that speaks to the superior materials, durability, and timeless design of the products offered.
• •Maintain a Personal and Warm Voice: Even in digital communications, strive for a tone that reflects the "real human encounter" valued in-store. Address customers with a welcoming and helpful approach.
• •Subtly Integrate the Nautical Theme: Where appropriate, use maritime-inspired language or imagery that aligns with the brand's name and product focus, without overdoing it.
• •Showcase Customer Experiences: Share positive customer testimonials (with permission) that highlight the personalized service and product quality, reinforcing social proof and the brand's commitment to its values.

Social Perception

Le Capitaine D'a Bord is highly regarded for its high-quality merchandise and exceptional, personalized customer service. Customers perceive it as a trustworthy family-run business offering unique, durable, and stylish clothing, particularly with a nautical flair. The brand is seen as a destination for those seeking quality European brands and a more intimate shopping experience than large department stores. Online shoppers appreciate the fast and reliable delivery.

Copy Examples

• •Le Capitaine D'a Bord: Weaving Maritime Heritage into Everyday Elegance Since 1983.
• •Embrace timeless style with our latest Armor-Lux marinière. Crafted for comfort, designed to endure. Visit us in-store for a personalized fitting or explore the collection online. #LeCapitaineDabord #ArmorLux #NauticalStyle #QuebecCity
• •Discover Pieces That Tell a Story: New Arrivals from Paul & Shark.
• •For over 40 years, our family has been dedicated to bringing you more than just clothes – we offer enduring style and a warm, personal shopping experience. Step into Le Capitaine D'a Bord, where quality meets heritage.
• •Feel the difference quality makes. From rugged outerwear to sophisticated knits, find your next favourite piece at Le Capitaine D'a Bord. Our family is here to help you navigate your style. #FamilyBusiness #QualityClothing #PetitChamplain #StyleComfortDurability