Brand Tone

chic, worldly, and relaxed

Brand Values

• •Cultural Exploration & Inspiration
• •Comfort & Practicality
• •Unique Design & Quality
• •Effortless Elegance

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., worldly, chic, relaxed, inspired), and a "do and don't" list for language.
• •Embrace Storytelling: Weave in the brand's origin story and the inspiration behind collections to connect with customers on an emotional level and reinforce the travel and cultural exploration values.
• •Use Evocative Language: Employ descriptive words that appeal to the senses and paint a picture of the lifestyle associated with the brand – think comfort, travel, and unique aesthetics.
• •Maintain Consistency Across All Channels: Ensure the tone is uniform across the website, social media posts, email marketing, and product descriptions.
• •Understand Your Audience: Tailor the language slightly to resonate with the specific audience on each platform, while staying true to the core brand voice. For example, Instagram might allow for slightly more informal and visual storytelling compared to a product description on the website.

Social Perception

The brand is perceived as being aligned with a travel-inspired, stylish lifestyle. As a loungewear brand with a specific aesthetic (graphic, travel-inspired), it likely appeals to a customer base seeking unique and comfortable clothing that stands out from mass-market options. The retail presence contributes to a perception of an international and somewhat exclusive brand.

Copy Examples

• •Wanderlust woven in every thread. Discover the 'Blue Peatah' Unisex Shirt, your passport to effortless chic. #LeBoubouParis #TravelInStyle
• •From Parisian streets to your sanctuary. Experience the light, comfortable embrace of Le Boubou loungewear. #LeBoubouComfort #EverydayElegance
• •Inspired by the world, designed for you. Our Giraffa Swim Shorts: where bold graphics meet unparalleled comfort. Dive in. #LeBoubouAdventures #UniqueDesigns
• •Crafted with care, designed to explore. Le Boubou uses eco-conscious fabrics for a style that feels as good as it looks. #SustainableStyle #LeBoubouValues
• •The art of lounging, redefined. Le Boubou brings you recreative loungewear that's as unique as your journeys. Wear it. Live it. Adopt it. #LeBoubouLifestyle #GraphicLoungewear