Brand Tone

authentic, passionate, and nature-centric, conveying a feeling of a small, dedicated "mom & pop shop"

Brand Values

• •Sustainability and Environmental Responsibility
• •Quality and Craftsmanship
• •Family and Community
• •Passion and Dedication

Best Practices

• •Lead with Passion: Always infuse your copy with genuine enthusiasm for your products and the craft. Share the "why" behind your business.
• •Emphasize 'Family-Run' and 'Hand-Harvested': These phrases reinforce the brand's core identity and should be used consistently across all platforms to build trust and a personal connection.
• •Show, Don't Just Tell, Your Commitment to Sustainability: Instead of just stating you are "eco-friendly," create content that shows your sustainable practices in action, such as posts about your harvesting methods or land management.
• •Maintain a Warm and Educational Voice: Address your audience as fellow creators and nature lovers. Share tips, and information, and celebrate their work to foster a sense of community.
• •Visual and Textual Harmony: Ensure your visuals (photos and videos of the farm, plants, and hands-on work) align with the natural, authentic, and passionate tone of your copywriting.

Social Perception

Le Bosquet is perceived as a specialized and reputable supplier for a niche market. They hold credibility within the crafting community (e.g., through their affiliation with The Basketmakers' Association) and are seen as a socially conscious and community-oriented business due to local involvement. They maintain a positive, albeit quiet, reputation.

Copy Examples

• •From our fields to your hands. ✨ Each willow branch is hand-harvested with care, ready to be woven into your next beautiful creation. We’re passionate about providing the highest quality, sustainably-grown materials for our fellow artisans. #LeBosquetRanch #WillowHarvest #SustainableCrafts #BasketWeaving
• •Transform your garden with the vibrant colors of our dogwood. 🌱 As a family-run farm, we nurture every plant to ensure it thrives in its new home. Pre-order your living cuttings today and bring a piece of our passion to your backyard. #Dogwood #GardenInspiration #FamilyFarm #LeBosquet
• •Le Bosquet is more than a farm; it's a legacy of our family's passion for the natural world. Founded by us, Mireille and Maurizio, we are dedicated to the art of growing specialty willows and dogwoods. Every plant we ship from our home in Sarsfield, Ontario, carries our commitment to sustainability and quality.
• •Inspired by nature's palette. 🎨 This season's willow harvest is bursting with rich tones and textures, perfect for your upcoming projects. As a subscriber, get exclusive first access to our new stock. Thank you for supporting our small farm! #ArtisanMaterials #WeavingCommunity #FromOurFarmToYou
• •The story of a woven basket starts long before the first weave. It begins in the soil. At Le Bosquet, our eco-friendly farming practices ensure that every willow rod is not only beautiful but also kind to our planet. Join us in making crafting a more sustainable art form.