Brand Tone

Passionate, enthusiastic, mindful, health-conscious, sensory, evocative, confident (subtly), approachable luxury

Brand Values

• •Health & Well-being
• •Pleasure & Sensory Experience
• •Quality & Efficacy
• •Eco-Consciousness & Sustainability
• •Naturality & Purity
• •Design & Aesthetics
• •Innovation
• •Luxury & Premium

Best Practices

• •Describe the unique flavor profiles and the sensation of freshness and cleanliness, connecting them to pleasurable moments or luxurious experiences (e.g., "a Proust-like journey," "tea time in a tube").
• •Highlight Natural Purity & Efficacy: Clearly communicate the benefits of the organic and natural ingredients (like Green Tea, Aloe Vera, Papaya).
• •Infuse a touch of French chic where appropriate (e.g., "Made in France," "Grasse," "joie de vivre").
• •Weave in the Brand Story & Values: Subtly remind the audience of the founders' passion, the "no compromise" philosophy between health and pleasure, and the commitment to eco-consciousness.
• •Focus on Transformation & Elevation: Position LEBON not just as toothpaste, but as a means to elevate a daily routine into a mindful, enjoyable, and luxurious ritual.

Social Perception

LEBON is perceived as a luxury, natural, and effective oral care brand, appreciated for its unique flavors, stylish packaging, and commitment to sustainability and French chic.

Copy Examples

• •Elevate your daily ritual with LEBON's Flavorcare collection, a sensory journey to Grasse, France, in every brush.
• •Experience the art of oral care with Essentiels, our certified organic toothpaste line, where health meets pleasure.
• •Discover a 'Proust-like journey' with LEBON's unique and delectable flavors, transforming your daily routine into an adventure.
• •Indulge in the luxury of natural ingredients. LEBON's formulas are free from parabens, SLS, and artificial sweeteners, ensuring a pure and effective clean.
• •Embrace eco-consciousness with LEBON. Our Essentiels collection features recyclable aluminum tubes and PEFC certified cardboard packaging, because luxury can be sustainable.