Brand Tone

Friendly and Approachable, Encouraging and Inspirational, Homely and Warm, Personal and Authentic, Passionate

Brand Values

• •Family and Togetherness
• •Sharing and Community
• •Joy of Baking
• •Authenticity and Simplicity
• •Quality and Wholesomeness

Best Practices

• •Always Use a Friendly, Welcoming Introduction: Start communications (social media posts, emails, video intros) with warm greetings like "Hi Friends," "Hello fellow bakers," or similar inviting phrases to maintain an approachable feel.
• •Incorporate Personal Storytelling and Relatability: Share personal anecdotes, especially those related to family, motherhood, or the simple joys of home baking. This reinforces the authentic, "mum next door" connection.
• •Focus on "Homestyle," "Simple," and "Joyful" Language: Consistently use words that evoke comfort, ease, and happiness. Describe recipes and the baking process in an unpretentious and encouraging way.
• •Maintain an Encouraging and Supportive Voice: Position the brand as a helpful guide. Use phrases that empower the audience, like "Let's bake together," "You can do it," or "Simple steps to delicious results."
• •End with a Call to Community or Shared Experience: Conclude messages by fostering a sense of togetherness, whether it's inviting comments, encouraging sharing of their own baking, or reinforcing the brand's mission of spreading joy through baking.

Social Perception

Positive and Appreciative Audience, Seen as a Helpful Resource, Relatable Figure, Inspiring for Home Bakers

Copy Examples

• •Instagram Post (Image: A freshly baked cake with kids' hands reaching for it): "Whipping up weekend smiles, one slice at a time! 🍰 Our Classic Vanilla Celebration Cake is perfect for little helpers and big appetites. Simple, joyful, and oh-so-delicious. Get the full recipe on the blog – link in bio! #LeBonBaker #FamilyBaking #HomeStyleGoodness #BakeWithLove #WeekendTreats"
• •Facebook Post (Video: Short tutorial snippet): "Hi friends! ✨ Ever wondered how to get that perfect golden crust on your homemade bread? I’m sharing my simple trick in this week’s YouTube video! Baking shouldn’t be complicated, just full of joy. Come join me in the kitchen! 👉 [Link to YouTube] #LeBonBakerRecipes #BakingTips #HomemadeBread #KitchenJoy #EasyBaking"
• •Website Blog Post Title/Intro: Title: "From My Kitchen to Yours: The Coziest Apple Crumble Recipe" Intro: "There’s nothing quite like the smell of apples and cinnamon wafting through the house, especially when little hands have helped to make the magic happen! This homestyle apple crumble is a hug in a bowl – simple, comforting, and perfect for sharing with loved ones. Let's bake some memories together!" [Inspired by 9]
• •Email Newsletter Snippet (promoting "Mini Munchies Ebook"): "Hello fellow bakers and busy parents! 🧁 Looking for quick, healthy, and kid-approved snacks? My 'Mini Munchies Ebook' is packed with 20 simple recipes (inspired by my own little twins!) that make baking with your children a delightful breeze. Turn mealtime into fun time! ✨ Download your copy today and let's bake the world a little better, one tiny treat at a time. [Link to Ebook]" [Inspired by 1, 3]
• •Product Description (for a baking spatula): "Meet your new baking best friend! Our Le Bon Baker Two-Toned Cake Spatula isn't just beautifully handcrafted; it's designed for comfort and precision, making every smoothing and spreading task a simple joy. Perfect for home bakers who love to create delicious memories. Add a touch of heartfelt homestyle to your kitchen. Shop now! #BakingTools #LeBonBakerShop #HomeBakerEssentials" [Inspired by 1, 15]