Brand Tone

Empowering, supportive, practical, professional, and approachable.

Brand Values

• •Quality and Comfort
• •Customer-Centricity
• •Efficacy and Functionality
• •Sustainability and Durability
• •Empowerment

Best Practices

• •Lead with Empowerment: Always frame the copy around what the customer gains (confidence, comfort, freedom) rather than what she needs to "fix." Use positive, uplifting language.
• •Be a Helpful Expert: Consistently create content that educates your audience, such as fitting guides, fabric care tips, and style advice. This builds trust and reinforces your brand as a knowledgeable authority.
• •Focus on "Feel" as much as "Look": While the visual result is important, describe the feeling of wearing the product. Use words like "comfort," "security," "support," "freedom of movement," and "lightness" to connect on an emotional level.
• •Maintain a Consistent Voice: Whether writing a product description, a social media caption, or a customer service email, the tone should remain supportive and professional. Avoid overly casual slang but maintain a warm, approachable voice.
• •Amplify Customer Voices: Actively use testimonials and user-generated content in your marketing. This reinforces your brand values through the authentic experiences of real customers and strengthens social proof.

Social Perception

Positive, reliable, high-quality, professional, and trustworthy, with strong customer satisfaction.

Copy Examples

• •Stop adjusting for the dress. Let the dress adjust to you. Our seamless body shaper smooths and sculpts, giving you the confidence to wear what you love. Swipe to see the magic of a flawless silhouette. #LeBodyConfidence #ShapewearThatWorks
• •Your body created a miracle. Now, let us give you a little support. Our post-partum collection is designed for comfort and gentle compression to help you feel secure and confident. Discover support that understands a mother's needs. #LeBodyPostpartum #NewMom
• •Hi [Name], Ever wonder how some outfits look so perfectly put-together? Often, the secret isn't the clothes—it's the foundation. Our invisible-under-clothes panties and shapers are the base layer you need for a smooth, confident look, every single time. Find your secret weapon.
• •The All-Day Comfort Shaper. Powerful enough to sculpt, light enough to forget you're wearing it. Made from breathable DuraFit® fabric that moves with you. Experience the difference quality makes.
• •One foundation, endless confidence. From wedding dresses to your favorite jeans, we’ve got you covered. This isn't about changing your body, it's about celebrating it. #LeBodyForAll #BodyCelebration