Brand Tone

passionate, conscious, and encouraging

Brand Values

• •Sustainability & Eco-Consciousness
• •Community
• •Giving Back
• •Quality & Performance
• •Cultural Fusion

Best Practices

• •Lead with Purpose: Always connect the product back to the "why." Whether it's sustainability, community, or giving back, ensure the brand's mission is woven into all communications.
• •Speak to "Her": Address the target customer directly using "you." Frame the copy around how the product and brand values benefit her life, health, and conscience.
• •Balance Passion with Education: Combine vibrant, energetic language ("Brazilian flair," "color") with clear, informative statements about materials and ethical practices ("Amni Soul Eco®," "non-toxic").
• •Champion the Community: Continuously use brand-specific terms like "LBA girlies" and feature user-generated content. Ask questions and create a dialogue to make the audience feel seen and valued.
• •Be Boldly Transparent: Don't shy away from comparing the brand to less sustainable alternatives. Use confident, direct language to explain why Leblon Athletic is a better choice, as seen in their TikTok content.

Social Perception

purpose-driven and trustworthy niche brand

Copy Examples

• •Sweat-proof, not planet-proof. Our FLEX collection is made from non-toxic, biodegradable fabric that’s safer for your skin and the world. Because your workout should be challenging, but your activewear shouldn’t challenge your values.
• •From a beach run in Bondi to a yoga session in Bahia, the #LBAgirlies spirit is global. We see you, we celebrate you. Every tag, every post, every move you make in Leblon builds our community. Tell us where you’re wearing your Leblon today! 👇
• •Meet the Synergy Core Leggings. Designed to be the only leggings you'll ever need. Crafted from our signature ReCicle+ fabric, they offer a sculpting fit that moves with you, not against you. In a world of fast fashion, we choose forever pieces. Good for your conscience, even better for your performance.
• •Every Leblon Athletic piece is more than just activewear—it's a choice. A choice for vibrant style, for sustainable materials, and for a better world. Remember that a portion of your purchase goes directly to animal welfare initiatives in Brazil. Thank you for helping us make a difference.
• •Your activewear could be full of toxins. 🤢 Ours isn't. Handmade in Brazil. Designed for our Aussie lifestyle. Safe for you. Safe for the planet.