Brand Tone

Heartfelt & Emotional, Elegant & Premium, Customer-Centric & Accommodating, Enthusiastic & Passionate

Brand Values

• •Love & Connection
• •Quality & Freshness
• •Customer Satisfaction & Experience
• •Inclusivity & Redefining Norms
• •Nationwide Reach & Accessibility
• •Meaningful Gestures

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., warm, sophisticated, joyful) and, equally important, adjectives it is *not* (e.g., overly casual, cheap, impersonal). Share this with everyone who writes for the brand.
• •Focus on "You" (the Customer): While sharing your brand story is important, ensure copy often speaks directly to the customer and their needs, feelings, and aspirations. Frame benefits around how your products make *them* feel or help *them* express themselves.
• •Use Storytelling: Instead of just listing product features, weave narratives around the occasions, emotions, and connections your products represent. For Le Bliss Bouquet, this means emphasizing the "why" behind the gift.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual style of your website and social media. Elegant photos should be paired with equally sophisticated and emotive language.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they consistently reflect the desired tone and values. This helps catch any deviations and maintain a unified brand voice.

Social Perception

Trusted & Established, Provider of Beautiful & Quality Products, Focused on Emotional Connection, Modern & Engaging (Online)

Copy Examples

• •More Than Just Flowers, It's a Feeling. Send a Le Bliss Bouquet today and let your heart speak.
• •Elegance in Every Petal, Joy in Every Gift. Discover our premium arrangements, crafted with passion for your special moments.
• •From Our Hearts to Yours, Across Indonesia. Le Bliss Bouquet: Connecting you with loved ones, one beautiful delivery at a time.
• •Celebrate Every Connection. Whether it's for a loved one, a friend, or a treat for yourself, find the perfect expression of care with Le Bliss Bouquet.
• •Witness the Art of Gifting. Our new [Product Name, e.g., 'Luxe Orchid Collection / Artisan Cheese & Fruit Platter'] is here to transform your thoughtful gesture into an unforgettable experience.