Brand Tone

luxurious, elegant, and aspirational

Brand Values

• •Luxury and Quality
• •Customer Satisfaction
• •Exclusivity and Uniqueness
• •Elegance and Sophistication
• •Privacy

Best Practices

• •Always Use "Luxe" Language: Consistently employ a vocabulary that evokes luxury, elegance, and exclusivity. Words like "exquisite," "signature," "adorn," "curated," and "bespoke" will reinforce the brand's high-end positioning.
• •Focus on the "Feeling": The brand sells a feeling of being a "luxury queen." All copy should tap into this emotion. Instead of just describing the scent, describe the confidence, power, and elegance the wearer will feel.
• •Maintain Visual Consistency: The luxurious tone must be reflected in all visual assets. High-quality, professional photography and a consistent, elegant design across the website and social media are crucial.
• •Tell a Story: Frame each fragrance with a narrative. Whether it's the inspiration behind the scent or the type of person it's designed for, storytelling creates a deeper emotional connection with the customer, enhancing the perception of luxury.
• •Engage with Grace: When interacting with customers online, whether responding to comments or handling inquiries, the tone should always be gracious, professional, and slightly formal, reinforcing the high-class image of the brand.

Social Perception

Perceived as a high-end, niche fragrance line for those seeking luxury and a unique scent experience. Celebrity endorsements and features in publications like Forbes contribute to an image of desirability, credibility, and prestige.

Copy Examples

• •Introducing 'Reine de la Nuit.' A scent as unforgettable as the woman who wears it. Crafted for evenings that turn into memories, with a heart of jasmine noir and a soul of sparkling Swarovski crystals. It's not just a perfume; it's your new signature.
• •Adorn yourself in luxury. Our signature fragrances, infused with genuine Swarovski crystals, are more than a scent —they are an experience. Feel like a queen. #LeBijouxParfum #LuxuryFragrance #ScentOfRoyalty
• •Le Bijoux Parfum: Where Elegance Meets Aura. Discover our collection of crystal-infused fragrances and find the scent that tells your story.
• •A special treat for our most valued queens. For a limited time, receive a complimentary travel-size 'Emperor Oud' with any purchase over $100. Experience the essence of luxury, on us.
• •Our best-selling 'Jezebel Bombshell Oud' is an exotic and captivating blend designed for the bold and the beautiful. With notes of rare oud and a whisper of rose, this fragrance is housed in a bottle adorned with shimmering Swarovski crystals, making it a true jewel for your vanity.