Brand Tone

elegant, sophisticated, and aspirational

Brand Values

• •Timelessness
• •Elegance & Simplicity
• •Quality Craftsmanship
• •Femininity
• •Aspiration

Best Practices

• •Create a Brand Voice Guide: Document the brand's tone (Elegant, Sophisticated, Aspirational) and values. Include a list of "words we use" (e.g., timeless, curated, refined, elegant, chic) and "words we avoid" (e.g., cheap, bling, trendy, cute). This ensures anyone writing for the brand uses a consistent voice.
• •Focus on "The Feeling": All copy should aim to evoke the feeling of Parisian elegance and timeless sophistication. Instead of just describing a product's features (e.g., "gold-plated necklace"), describe the experience and emotion ("Drape yourself in the golden light of Paris").
• •Maintain Visual and Textual Harmony: The sophisticated and minimalist tone of the copy must be consistently matched by the high-quality, clean, and elegant imagery used across all platforms. The visual and written elements should tell the same story.
• •Engage with Elegance: When responding to comments or messages, maintain the brand's refined tone. Address customers politely and gracefully, reinforcing the premium perception of the brand even in customer service interactions.
• •Tell a Cohesive Story: Whether it's a product description, an 'About Us' page, or a social media post, ensure the narrative is consistent. The story is one of timeless Parisian style, quality, and effortless elegance. Every piece of copy should be a chapter in that story.

Social Perception

The public perception of LE BIJOU PARIS is that of a purveyor of delicate, high-end fashion jewelry. The brand is perceived as modern and stylish, targeting a clientele that appreciates minimalist aesthetics and the allure of Parisian style. The strong visual identity on Instagram contributes to a perception of the brand as being trendy and desirable among its target audience.

Copy Examples

• •Elegance in its purest form. Our 'Amour' necklace is more than an accessory; it's a whisper of Parisian charm designed to be treasured forever. Discover the art of subtlety. #LeBijouParis #TimelessElegance
• •Introducing The 'Lumière' Collection. Inspired by the soft glow of Parisian mornings, each piece is crafted to illuminate your personal style. Explore the collection and find your new timeless classic. Shop now.
• •Your Everyday Elegance. Curated jewelry for the modern woman. Discover pieces that blend timeless design with a touch of Parisian magic.
• •We noticed you have an eye for elegance. As a valued member of the LE BIJOU PARIS family, we invite you to explore our latest arrivals. Perfectly crafted to complement your existing pieces and elevate your signature style. Find your next treasure.
• •How do you style your sparkle? ✨