Brand Tone

Professional & Expert with an approachable yet high-end feel.

Brand Values

• •Expertise & Specialization
• •Quality & Premium Products
• •Results-Oriented Service
• •Customer Trust & Satisfaction

Best Practices

• •Prioritize Education Over Sales: Frame copy around educating the client. Explain the why and how behind a service or product, not just the what. This reinforces your expertise and builds trust.
• •Use Confident & Assured Language: Employ strong, declarative sentences. Replace hesitant phrases like "might help" with confident ones like "is designed to." This reflects the brand's value of expertise.
• •Balance Professionalism with a Personal Touch: While the core tone is expert, retain welcoming language ("Hello Gorgeous," "we can't wait to see you"). This makes the high-end service feel accessible and personal.
• •Spotlight the Specialist: Regularly reference the experience and specialized skills of your therapists. This humanizes the brand and provides a clear reason for clients to trust you over competitors.
• •Maintain a Consistent Visual Identity: Ensure all visuals (photos, graphics) match the clean, professional, and elegant aesthetic of the brand. High-quality imagery is non-negotiable as it visually communicates the high-quality value proposition.

Social Perception

Le Beauty Affair is perceived as a trustworthy, highly skilled, high-end, and reliable salon that delivers excellent, lasting results, backed by overwhelmingly positive 5-star customer reviews.

Copy Examples

• •From sparse to sculpted. It’s not just about shaping brows; it’s about framing your features with expert precision. Our founder, Leanne, has over a decade of specialization in brow artistry, ensuring every client leaves with brows that are perfectly tailored. This is the result of expertise. Ready for your transformation? Book your consultation via the link in our bio.
• •Achieve the radiant skin you deserve. Our Anti-Ageing Pink Treatment utilizes a targeted blend of active ingredients to stimulate cell regeneration, increase moisture, and restore youthful tone. We recommend an initial series of 3 treatments to unlock your skin's full potential. Invest in results-driven skincare.
• •Tired of mascara? Wake up to flawless lashes every day. We use only premium-quality extensions, customized to your unique eye shape for a look that is all your own. With proper care, your stunning results can last up to 6 weeks. Click 'Learn More' to discover our Classic, Hybrid, and Russian Volume sets.
• •Expert results, now in your home. Introducing the Dermatonics C+ Booster Serum, the latest addition to our curated retail selection. This professional-grade serum is formulated to brighten and protect, delivering the powerful antioxidant benefits we trust in our own treatments. Shop now for a brighter tomorrow.
• •Become the expert. Our Fundamentals of Eyelash Extension Course is designed to build true professionals. Learn the advanced techniques and gain the in-depth knowledge needed to launch your career with confidence. Led by industry specialists, our training is your first step to success. Enrolment for our next session is now open.