Brand Tone

Friendly, Approachable, Creative, Inspiring, Playful, Enthusiastic, Helpful, and Occasion-Focused

Brand Values

• •Personalization and Uniqueness
• •Family and Inclusivity
• •Celebration and Gifting
• •Creativity and Discovery
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality (e.g., "The Creative Gifter," "Your Friendly Customization Expert"), key phrases, words to use/avoid, and emoji guidelines. Share this with anyone creating content.
• •Prioritize Personalization in Language: Mirror the product offering by using inclusive and personal language (e.g., "your," "you," "create together") to make the audience feel directly addressed and involved.
• •Stay True to the "Bazar" Spirit with a Touch of Wonder: Use descriptive and evocative language that conveys discovery, variety, and the excitement of finding something special and unique. Words like "discover," "treasure," "unique," "special," "magic" can be effective.
• •Embrace a Friendly and Approachable Style: Keep sentences relatively clear, use contractions where appropriate for a conversational feel, and don't be afraid to use exclamation points and emojis (where platform-appropriate) to convey enthusiasm.
• •Consistency Across Platforms (with Nuance): While the core tone should remain consistent, adapt the style slightly for each platform. For example, Instagram might allow for more emojis and playful language than a formal email, but the underlying friendliness and creativity should still shine through. Ensure key messaging about personalization and gifting is consistent.

Social Perception

The perception is likely that of a go-to place for personalized gifts and unique items, especially within its current customer base.

Copy Examples

• •Stop the Scroll, Start the Sparkle! ✨ Find unique, personalized gifts at Le Bazar de MyMy that they'll treasure forever. Perfect for every occasion and everyone you love! #LeBazarDeMyMy #PersonalizedGifts #GiftIdeas
• •Why settle for ordinary when you can give extraordinary? Le Bazar de MyMy is your secret treasure chest of customizable goodies! From adorable family mugs to chic accessories with a personal touch – we help you create smiles, one unique gift at a time. What will you personalize today?
• •Obsessed is an understatement! 😍 Our new customizable tote bags just dropped, and they're ready for YOUR unique design. Perfect for shopping, gifting, or just treating yourself! DM us to create yours or visit lebazardemymy.com! #CustomMade #NewCollection #StyleItYourWay
• •Make memories magical. ✨ Le Bazar de MyMy: Personalized treasures for every story. Shop now!
• •Welcome to Le Bazar de MyMy! Your happy place for discovering unique, customizable items that tell your story. Let's create something wonderful together!