Brand Tone

Playful Parisian Chic: approachable, aspirational yet accessible, visually driven and modern, confident and curated.

Brand Values

• •Curation and Originality
• •Quality and Craftsmanship
• •Joy and Self-Expression
• •Parisian Identity

Best Practices

• •Maintain a "We" to "You" Tone: Speak directly to the customer in a friendly, one-on-one manner. Use "you" and "your" to make the message personal and "we" to represent the curated voice of the "Bazar."
• •Lead with the Vibe: Focus on the feeling and the lifestyle first, then the product details. Words like "sparkle," "playful," "chic," "effortless," and "Parisian" should be staples in the brand's vocabulary.
• •Emphasize Curation and Quality: Always highlight what makes a product special. Use phrases like "Handpicked for you," "Crafted in France," "Designer favorite," or "A unique find from the Bazar" to reinforce the brand's value.
• •Use Visual and Evocative Language: Instead of just "blue sweatshirt," try "A sweatshirt in the perfect shade of Parisian sky." Paint a picture with words that matches the vibrant aesthetic of the Instagram feed.
• •Keep it Confident and Concise: The copy should be easy to read, especially on mobile. Be bold and direct. The tone is not shy; it's confident in its style, and the copy should reflect that. Short, impactful sentences work best.

Social Perception

A niche, trendy boutique for a style-conscious consumer. Perceived as a go-to source for unique, designer-led Parisian fashion pieces like colorful leggings and statement sweatshirts, and a platform for discovery.

Copy Examples

• •Don't just walk, dance. Our new Disco Gold Leggings are here to turn the sidewalk into your personal runway. Crafted in France for that perfect fit and all-day sparkle. ✨ #LeBazarDeGolda #ParisianVibes #SparkleEveryday
• •More Than a Store, It's a Mood. Discover our handpicked collection of Parisian treasures, from statement sweats to everyday sparkle.
• •Bonjour! Why blend in when you were born to stand out? We've just added new glitter-infused pieces and cozy-chic sweatshirts to the Bazar. Perfect for lighting up your day-to-day. Come see what's new and add a touch of Paris to your wardrobe.
• •Your Parisian Style Edit. Tired of the same old styles? Le Bazar de Golda offers a curated selection of colorful, trendy, and high-quality pieces made in France. Find your new favorite leggings and more. Shop the collection now!
• •Meet your new best friend for brunch, errands, and everything in between. This Newtone sweatshirt combines ultimate comfort with that sought-after Parisian cool. Its relaxed fit and vintage-inspired graphic make it the perfect piece to throw on and instantly feel put-together. Because who said comfort can't be chic?