Brand Tone

Sophisticated & Elegant, Professional & Reliable, Innovative & Forward-Thinking, Collaborative & Personable, Passionate & Artistic

Brand Values

• •Quality & Durability
• •Design Excellence & Innovation
• •Sustainability & Environmental Responsibility
• •Customer Focus & Collaboration
• •Integrity & Heritage

Best Practices

• •Emphasize "Refined Durability": Consistently pair terms of elegance and sophistication ("opulent," "luxurious," "artistry") with assurances of strength and performance ("durable," "commercial-grade," "meets ACT standards"). This reflects their core offering of beautiful yet robust textiles.
• •Highlight Collaborative Partnership: Use language that positions LebaTex as a supportive partner to designers ("we collaborate with you," "your vision," "curated solutions," "personal service") rather than just a supplier. Reinforce that they help bring creative ideas to fruition.
• •Integrate Sustainability Authentically: Weave in their commitment to the environment naturally within product descriptions and company narratives. Focus on the positive impact and innovation (e.g., "responsibly sourced," "clean chemistry," "ocean conservation") rather than just listing certifications.
• •Maintain a Professional yet Approachable Voice: While the brand deals with high-end commercial projects, the "Beloved" heritage and woman-owned aspect allow for a touch of warmth and personability. Avoid overly technical jargon where possible, and ensure the language is inviting.
• •Showcase Expertise through Storytelling: Instead of just stating facts, tell the story behind the collections, the inspiration (like Stacy Garcia's passion for art and design), or the problem-solving aspect of their custom services. Use testimonials and case studies implicitly in the narrative style.

Social Perception

Reliable Partner, High-Quality Provider, Innovative & Solution-Oriented, Ethically Minded, Design-Forward

Copy Examples

• •Headline: Weaving Your Vision into Reality. Body: At LebaTex, we believe textiles are more than just fabric; they're the backdrop to unforgettable experiences. Discover distinctive, durable materials and a collaborative partner dedicated to bringing your most ambitious commercial designs to life. Beloved design, delivered.
• •Headline: Sustainable Sophistication. Performance Woven In. Body: Elevate your interiors with LebaTex. Our innovative collections offer unparalleled style and durability, now with an even stronger commitment to the planet. Explore PFAS-free options and textiles crafted from recycled materials, because true luxury is responsible.
• •Headline: The Art of Curation. The Science of Performance. Body: For over two decades, LebaTex has empowered designers with exquisite, commercial-grade textiles. From custom creations to curated packages, experience the personal service and quality craftsmanship that ensures your project not only looks stunning but endures.
• •Social Media Post (Instagram - with an image of a beautifully textured, sustainable fabric): Inspired by nature, designed for impact. Our Tidal Collection, crafted with SEAQUAL® YARN from reclaimed ocean plastic, offers breathtaking beauty without compromise. Dive into sustainable style with LebaTex. #LebaTex #SustainableDesign #HospitalityFabric #CommercialInteriors #WomanOwnedBusiness
• •Headline: Beyond Fabric. A Partnership. Body: Your vision deserves more than just materials; it deserves a dedicated partner. LebaTex offers seamless customization, expert guidance, and a legacy of quality. Let's create spaces that inspire, together.