Tono de Marca

Educational, trustworthy, aspirational, encouraging, approachable, community-oriented, modern, and clean.

Valores de Marca

• •Efficacy and Results
• •Curation and Trust
• •Skin Health and Wellness
• •Authenticity and Transparency
• •Accessibility

Mejores Prácticas

• •Lead with the Benefit, Support with the Ingredient: Always start by addressing the customer's needs (e.g., 'calm your skin,' 'achieve a radiant glow'). Then, introduce the key ingredient or product feature that delivers this benefit.
• •Maintain an Encouraging and Positive Tone: Frame skincare as an empowering act of self-care, not a 'war' against imperfections. Use words like 'enhance,' 'restore,' and 'unleash' instead of 'fix' or 'eliminate.'
• •Educate, Don't Just Sell: Provide value beyond the product. Share tips, explain the science behind the ingredients in simple terms, and help customers make informed decisions.
• •Embrace the 'Less is More' Philosophy: Keep copy clean, concise, and easy to read. This reflects the minimalist aesthetic of the brand and the 'skinimalism' trend.
• •Use Community-Focused Language: Incorporate questions, invite comments, and feature user-generated content in your copy. This builds a loyal community and makes the brand more relatable and trustworthy. Phrases like 'Join the community,' 'What are your skin goals?,' and 'As seen on you' are effective.

Percepción Social

Reliable retailer, skincare authority, aesthetic and trendy, and community builder.

Ejemplos de Copy

• •Unlock your natural radiance. ✨ Our new SKIN1004 Centella Ampoule is here to calm, soothe, and restore your skin's balance. Formulated with 100% Centella Asiatica extract from Madagascar, this is purity in a bottle. Your journey to healthy skin continues with LE AURA.
• •That feeling when your moisturizer is as smooth as butter. 😍 This is the Medicube Collagen Jelly Cream, designed to plump and hydrate for that perfect glass skin look. Who needs a filter? #skincaregoals #kbeauty #leaura
• •Subject: Your Weekly Glow-Up is Here Hi [Name], ready to treat your skin? This week, we're loving the ANUA Heartleaf 77% Soothing Toner for its calming and hydrating properties. Perfect for all skin types, it’s the gentle touch your routine has been missing. Discover why it’s a viral sensation and let your best skin emerge.
• •Effective, Gentle, and Now in the Gulf. Discover curated Korean skincare that works. Your best skin starts here. Shop our bestsellers.
• •Tired of guesswork in your skincare? At LE AURA, we only stock the best. Trusted brands, proven results. Find your perfect match and start your journey to radiant, healthy skin today. Free shipping on all orders over 30 KWD.