Brand Tone

Authoritative & Expert, Protective & Caring, Performance-Oriented & Aspirational, Innovative & Scientific, Engaging & Community-Focused, Direct & Informative

Brand Values

• •Safety First
• •Innovation
• •Quality & Durability
• •Performance
• •Passion for Riding
• •Rider Trust

Best Practices

• •Prioritize 'Safety Through Science': Always weave in the message of research-backed protection. Explain the 'how' and 'why' behind safety features, reinforcing expertise.
• •Speak to the Rider's Passion: Use language that resonates with the thrill and dedication of MX and MTB enthusiasts, but always circle back to the importance of protection.
• •Be Confident, Not Arrogant: Showcase Leatt's leadership and technological advancements with assurance, but maintain a focus on the rider's well-being rather than just brand superiority.
• •Foster Community: Use inclusive language ('Leatt Family,' 'we,' 'us'). Encourage interaction and share user experiences to build a sense of belonging.
• •Maintain Clarity and Detail (especially for product copy): When describing products, be precise about technical specifications, materials, and the specific protection they offer, reinforcing the brand's commitment to transparency and efficacy. On `leatt.es`, ensure this detail is available in clear, accessible Spanish.

Social Perception

Trusted Leader in Safety, Premium Quality, Innovative, Associated with Professionals, Reliable

Copy Examples

• •Ride harder, smarter, safer. Our [Helmet Model Name] with 360° Turbine Technology isn't just a helmet; it's a commitment to your protection. Explore the science of thrill.
• •Tag a mate who always goes full send! The #LeattFamily is all about pushing limits, safely. Show us your weekend adventures!
• •Your passion deserves our protection. We innovate so you can ride with confidence. Because the next thrill shouldn't come with unnecessary risk.
• •Born from a need, engineered for survival. The Leatt neck brace changed everything. Discover the legacy of protection that continues to drive us.
• •Equípate para la aventura. Descubre la nueva colección Leatt en leatt.es y siente la confianza de la protección líder en el mundo, ahora más cerca de ti.