Brand Tone

authentic, approachable, and quality-focused

Brand Values

• •Craftsmanship
• •Quality
• •Durability & Timelessness
• •Authenticity/Passion
• •Customer Satisfaction
• •Made in USA (specifically Raleigh, NC)

Best Practices

• •Tell Your Story Consistently: Always weave in the narrative of the husband-and-wife team, the passion for the craft, and the Raleigh, NC workshop origin. This reinforces authenticity and approachability.
• •Emphasize "Handmade" and "Quality Materials": Use terms like "handcrafted," "full-grain leather," "US-sourced tanneries," and "built to last" frequently to highlight the core values of craftsmanship and quality.
• •Focus on Longevity and Timelessness: Talk about how the leather ages, develops a patina, and how the bags are "timeless pieces," appealing to customers looking for enduring value rather than fast fashion.
• •Maintain an Approachable and Warm Voice: Write as if you're speaking directly to a friend or a valued customer. Use clear, honest language. When interacting on social media or in customer service, ensure responses are friendly and helpful.
• •Show, Don't Just Tell (with Visuals and Words): Pair descriptive copy with high-quality images and videos that showcase the texture of the leather, the details of the craftsmanship, and the bags in real-life settings. Let the copy complement what the visuals convey about quality and style.

Social Perception

Positive Customer Feedback: Customers who have purchased from Leather Pasture generally have a very positive perception, frequently praising the product quality, aesthetic, durability, and the unique character the leather develops over time.

Copy Examples

• •Homepage Banner: "Leather Pasture: Handcrafted in Raleigh, NC. Discover full-grain leather goods made with passion, built to journey with you for a lifetime."
• •Product Description (for a tote bag): "Meet your new everyday companion. Our [Product Name] tote is handcrafted from the finest US-sourced full-grain leather, designed not just to carry your essentials, but to tell your story as its unique patina deepens with every year. Timeless style, made with heart in our North Carolina workshop."
• •Instagram Post: "From our workshop to your wardrobe. ✨ Each stitch, each cut, is a labor of love. We believe in creating leather bags that aren't just beautiful, but become a lasting part of your life. What adventures will you take yours on? #LeatherPasture #HandmadeLeather #MadeinNC #QualityCraftsmanship"
• •About Us Snippet: "It started with a love for leather and a small workshop. Today, as a husband and wife team, we’re still pouring our passion into every bag we create at Leather Pasture, right here in Raleigh. We’re proud to make pieces that are as durable and unique as the journeys you’ll take them on."
• •Email Newsletter Subject: "Crafted for You: New Arrivals & Our Story at Leather Pasture"