Brand Tone

Artisanal, Authentic, and Customer-Focused

Brand Values

• •Craftsmanship & Quality
• •Customization & Personalization
• •Customer Satisfaction & Service
• •Authenticity & Heritage
• •Sustainability
• •Accessibility & Value

Best Practices

• •Develop a Brand Voice Chart: Create an internal document outlining key tone characteristics (e.g., Artisanal, Authentic, Customer-Focused, Approachable, Confident), with "do" and "don't" examples for vocabulary, sentence structure, and style. This ensures everyone writing for the brand is aligned.
• •Emphasize "Handcrafted" and "Authentic" Narratives: Consistently weave in the story of craftsmanship, the quality of genuine leather, and the personalized aspect of bringing a customer's vision to life. Use descriptive language that appeals to the senses (e.g., "rich full-grain leather," "meticulously stitched").
• •Prioritize "You-Centric" Language for Customization: When discussing custom orders, frame the benefits and process around the customer's needs and creativity (e.g., "Let's bring *your* design to life," "*Your* brand, perfectly patched," "Tell us *your* vision").
• •Maintain Clarity and Transparency in Service-Oriented Copy: For information about wholesale, turnaround times, and pricing, use clear, direct, and honest language. Reinforce the "no hidden fees" promise to build trust.
• •Be Consistent Across All Platforms: Ensure the tone used on the website (product descriptions, About Us) matches the tone on social media captions, ad copy, and customer service interactions. Regularly audit content to check for consistency and make adjustments as needed.

Social Perception

Customers generally perceive Leathering as a provider of high-quality, stylish, and customizable leather patch hats. They are appreciated for the craftsmanship and the ability to personalize products. The brand is seen as a good option for businesses looking for custom merchandise due to their wholesale options and clear pricing. Reviews highlight good value and customer service. There's an expectation of durable products, given the use of genuine leather. The aesthetic is often described as a blend of rugged, rural charm with contemporary style.

Copy Examples

• •Headline (Website/Social Media Ad): Your Vision. Our Craftsmanship. Unforgettable Leather Patch Hats. Body: At Leathering, we handcraft high-quality, full-grain leather patch hats that tell your story. Perfect for your brand, team, or personal style. Fast turnaround, no setup fees. Design yours today!
• •Instagram Caption (Showcasing a custom hat): From a simple idea to a handcrafted statement piece. ✨ We loved bringing @[CustomerTag]'s vision to life on this Richardson 112! What will your custom Leathering hat say? #Leathering #CustomHats #LeatherPatchHats #HandcraftedLeather #MadeWithPassion
• •Email Marketing (to Businesses): Subject: Elevate Your Brand with Custom Leather Patch Hats They'll Actually Wear. Hi [Business Name], Make a lasting impression with premium, handcrafted leather patch hats from Leathering. Our authentic materials and dedication to your design mean your brand gets noticed. Enjoy wholesale pricing and a hassle-free ordering process. Let's create something unique together: [Link to Wholesale Page]
• •TikTok Video Concept (Short, engaging): (Video shows quick cuts of leather being worked, a patch being stitched, a happy customer receiving hat) Voiceover/Text Overlay: Real leather. Real craftsmanship. Your unique style. That's Leathering. Get your custom patch hat designed and shipped in about 7 days! #LeatheringHats #CustomMade #PatchHat #StyleThatSpeaks
• •Product Description Snippet (for a specific hat style): The [Hat Name/Style e.g., Richardson 112] Custom Leather Patch Hat: Where timeless Western spirit meets modern craftsmanship. We start with an authentic [Hat Brand] cap and meticulously affix your custom-designed, laser-engraved full-grain leather patch. Built to last, designed to impress. Tell us your story, we'll handle the leather.