Tono de Marca

Authentic & Passionate, Reliable & Protective, Communal & Inclusive

Valores de Marca

• •Quality & Craftsmanship
• •Passion for the Ride
• •Safety & Protection
• •Community
• •Freedom & Adventure

Mejores Prácticas

• •Speak the Rider's Language: Use authentic terminology that resonates with the biker community (e.g., "open road," "gear up," "ride safe"). Avoid overly corporate or generic marketing jargon.
• •Balance Passion with Protection: Always connect the aspirational, adventurous side of biking with the tangible benefits of your gear—namely, quality and safety. Every piece of copy should reinforce that Leatherick offers both style and security.
• •Put the Community First: Make your customers the heroes of your brand story. Regularly feature user-generated content, run contests for the best ride photos, and use inclusive language like "fellow riders" and "our community" to foster a sense of belonging.
• •Lead with a Value, Follow with a Feature: Start your product descriptions and ads with the core value (e.g., "Unmatched Durability," "Timeless Biker Style"). Then, support that claim with specific features (e.g., "Made from 1.2mm cowhide leather," "Classic asymmetrical zipper").
• •Maintain a Consistent Voice Across Platforms: Whether writing a tweet, a product description, or a Facebook post, the core tone—Authentic, Reliable, and Communal—should remain the same. The message should be instantly recognizable as coming from Leatherick.

Percepción Social

Customers generally perceive Leatherick AU as a provider of high-quality, durable, and stylish biker gear at a reasonable price point, often praising its craftsmanship and the quality of leather. The brand fosters an engaged community, with customers happy to be featured and using brand hashtags, indicating strong loyalty. Overall, Leatherick AU is seen as a reliable, authentic, and trustworthy brand in the motorcycle apparel market, with its handcrafted focus reinforcing its authenticity against mass-produced alternatives.

Ejemplos de Copy

• •Built for the ride. Crafted for the rider. Our Diamond Stitched Leather Vest isn’t just a piece of gear; it’s a piece of you. Made with premium-grade leather to stand up to every mile, because your journey deserves the best. #Leatherick #BikerVest #RideInStyle
• •Gear Up with Confidence. Your first ride is a feeling you'll never forget. Make sure you're protected from the start. Leatherick offers handcrafted, durable leather gear that combines timeless style with the safety you need on the road. Shop the collection and join the Leatherick riders.
• •The Rebel Rider - Men's Classic Leather Motorcycle Jacket: Forge your own path with The Rebel Rider. This isn't just a jacket; it's your second skin. Handcrafted from genuine, tough-as-nails cowhide leather, it’s designed to protect you from the elements and the asphalt. Featuring concealed carry pockets and a comfortable, breathable lining, it’s the perfect fusion of classic biker style and modern functionality. Wear it with pride, ride with passion.
• •A Mile in Your Boots | Rider Stories: This week, we're not talking about us. We're talking about you. A huge shoutout to Mark from VIC for sharing this epic shot from his ride along the Great Ocean Road. It's stories like these that fuel our passion. Got a story to share? Tag us with #LeatherickRiders for a chance to be featured. Ride safe.
• •Handcrafted Quality. Road-Tested Durability. The Rider's Choice.