Brand Tone

Artisanal and Passionate, personable and approachable, with a rugged, yet creative and imaginative feel.

Brand Values

• •Craftsmanship & Quality
• •Creativity & Uniqueness
• •Customer Collaboration
• •Passion for the Craft

Best Practices

• •Lead with "Handcrafted": Always emphasize the manual and artistic process. Use words like "handmade," "artisan," "hand-stitched," and "bespoke" to reinforce the value of the craft.
• •Tell a Story: Frame products not as objects, but as pieces with a history and a future. Ask questions that prompt the customer to imagine the item in their life ("What adventures will it see?").
• •Use a Passionate, Personal Voice: Write as the artist. Use "we" and "our passion" to create a direct connection between the creator and the customer. Maintain the friendly and approachable tone seen in the current contact invitations.
• •Highlight Uniqueness and Customization: Consistently remind the audience that they can request custom work. This reinforces the brand's value of collaboration and the unique nature of its products.
• •Focus on the Niche: Use specific and relevant hashtags and keywords for steampunk, cosplay, LARP, and artisan communities (e.g., #Dieselpunk, #MasqueradeMask, #LeatherArmor). This targets the core audience directly and improves visibility within those circles.

Social Perception

High-quality, niche artisan brand, creators of 'real work[s] of art', with exceptional craftsmanship, artistic value, and reliable service, highly valued within steampunk, cosplay, and LARP communities.

Copy Examples

• •Forged from leather, imagination, and a touch of madness. Each line and rivet on our new ‘Gas Man’ mask is handcrafted with purpose, ready to tell its own story. What adventures will you give it? #Leatherheds #SteampunkArt #WearableArt #HandcraftedLeather
• •Your character isn't complete without the details that bring it to life. We create bespoke leather armour, cuffs, and masks that are as unique as your hero. Contact us with your design and let's build something legendary together. #CosplayGear #CustomLeather #LARP
• •Leatherheds was born from a passion for creating tangible art. We don't just make accessories; we craft heirlooms. From our workshop in Moonee Beach, our lead artist, Alex, breathes life into every piece, ensuring it's not just worn, but cherished.
• •More than a place for cards. This is a testament to timeless skill. Hand-stitched from premium leather, its character will deepen with every journey you take. Built to last, designed to be loved. #EverydayCarry #LeatherWallet #Craftsmanship
• •From the fantastical to the functional, our passion is leather. Discover our world of bespoke masks, custom guitar straps, and unique accessories—each handmade with a soul of its own. #LeatherCraft #HandmadeGifts #Artisan