Brand Tone

Artisanal & Passionate, Quality-Conscious & Confident, Authentic & Transparent, Elegant & Timeless, Approachable & Appreciative

Brand Values

• •Craftsmanship
• •Quality
• •Authenticity
• •Durability & Longevity
• •Customer Satisfaction
• •Timeless Style

Best Practices

• •Develop a Brand Voice Guide
• •Focus on Show, Don't Just Tell
• •Emphasize the Handmade Narrative
• •Maintain Authenticity Across Platforms
• •Engage with the Audience in the Same Tone

Social Perception

Appreciation for Handmade, Value for Money (for a niche), Trust in Quality, Aesthetic Appeal, Niche & Specialty, Personal Connection

Copy Examples

• •Feel the difference true craftsmanship makes. Our [Product Name] isn't just a bag; it's a testament to hours of dedication, stitched from the finest full-grain leather, destined to become your trusted companion for years to come. Discover the art of handmade. #AVLeather #HandmadeLuxury #LeatherCraft #BuiltToLast
• •At AV LEATHER, our hands tell the story. We believe in the enduring beauty of authentic leatherwork, where every cut, stitch, and finish is a mark of our passion. We don't just make leather goods; we craft legacies. Experience the soul of handmade. #ArtisanMade #LeatherHeritage #QualityFirst
• •From raw hide to refined design ✨ Watch the magic unfold as we handcraft your next favorite [Product Type]. It's more than a process; it's our promise of quality. What are we making for you today? 😉 #LeatherWorkshop #HandmadeProcess #Craftsmanship #AVLeatherBTS
• •Crafted for You: Discover New Arrivals in Timeless Leather
• •Invest in pieces that tell a story. AV LEATHER offers more than just accessories; we offer handcrafted companions built with integrity and designed to age beautifully. Find your forever piece today and enjoy [Offer, e.g., Free Embossing/10% Off First Order]. #DurableLeather #EthicalCraft #ShopSmall #ArtisanLeather