Tono de Marca

Trustworthy, Value-Driven, and Pragmatic

Valores de Marca

• •Sustainability
• •Quality & Reliability
• •Affordability
• •Transparency

Mejores Prácticas

• •Always mention the 2-year warranty and "Keurmerk Refurbished" certification in marketing materials, especially in ads and on product pages. This immediately addresses the main customer hesitation.
• •Never frame the products as merely "cheap." Always pair the message of affordability with the assurance of high quality and reliability (e.g., "premium performance without the premium price").
• •Use clear, direct, and simple language. Avoid overly technical specifications unless they are translated into a direct customer benefit (e.g., "A powerful A15 chip means your apps run flawlessly").
• •Weave the environmental benefit into the "smart choice" narrative. Instead of leading with a heavy eco-message, position it as an added bonus to the financial and quality benefits.
• •When describing product condition, be honest and clear. Use the established grading system consistently. In customer service and on social media, maintain a helpful and transparent tone, even when addressing complaints.

Percepción Social

Customers generally perceive leapp as a trustworthy and reliable source for refurbished Apple products. They see it as a smart and sustainable choice, offering good value for money. The brand is also perceived as resilient, having successfully adapted its business model to focus on a strong online presence.

Ejemplos de Copy

• •Your next MacBook doesn't have to be new to be perfect. Get the power of Pro for a fraction of the price. All our devices are certified with a 2-year warranty, battery included. Smart for your wallet, smarter for the planet. Shop leapp.
• •The Smartest Way to Apple. Get certified refurbished iPhones, MacBooks, and iPads with a 2-year warranty. Quality you can trust. Prices you'll love.
• •Don’t Pay Full Price for Premium Tech. Your favorite Apple devices are waiting. Certified, warrantied, and ready for a new home.
• •leapp | Certified Refurbished Apple. Save up to 40% on iPhones, MacBooks & iPads. All with a 2-Year Warranty. Keurmerk Refurbished Certified. Fast Delivery. Choose a smarter, greener option.
• •100% Technical Perfection: Passed a 50-point inspection. Peace of Mind: Comes with our standard 2-year warranty. Eco-Friendly: Reduce e-waste and support the circular economy. Budget-Smart: Experience top performance without the top-tier price.