Brand Tone

professional, educational, and personally encouraging

Brand Values

• •Expertise and Continuous Education
• •Results-Oriented
• •Personalization and Customization
• •Holistic Health
• •Quality and Integrity

Best Practices

• •Always Lead with Expertise: Frame communications from the perspective of an expert or "skin coach." Use educational language but keep it accessible. Explain the "why" behind treatments and products.
• •Balance Science with Personal Care: Combine clinical terms (e.g., "pigmentation," "collagen stimulation") with warm, encouraging language ("your journey," "feel confident," "radiant you").
• •Focus on the Result, Not Just the Service: Instead of saying "We offer microdermabrasion," say "Reveal smoother, brighter skin by effectively reducing fine lines and imperfections with our microdermabrasion treatment."
• •Use "You/Your" Language: Center the client in all communications. Phrases like "Your personalized plan," "Your skin's health," and "Let us guide you" make the message feel individual and direct.
• •Maintain a Premium Voice: Avoid slang, overly casual language, or aggressive sales tactics. The copy should always reflect the high-quality, professional nature of the institute and its premium product lines.

Social Perception

The public perception of Leanne Paulissen Schoonheidsinstituut is overwhelmingly positive. Online business listings show high customer satisfaction ratings, with review scores of 5/5 and 4.8/5. Clients are positioned as individuals on a journey to better skin health, with Leanne as their expert guide. The consistent "before and after" posts on social media reinforce the brand's promise of delivering results, likely building trust and credibility with its audience. The overall perception is that of a premium, trustworthy, and highly competent skin institute.

Copy Examples

• •Turn Back the Clock on Your Skin. Don't let fine lines and pigmentation define your skin. Our scientifically-backed treatments and personalized plans with Environ products target the core of skin aging. Discover a revitalized, youthful glow. Book your comprehensive skin analysis with our expert skin coach, Leanne, today.
• •This is your 'me-time'. A moment of pure relaxation that delivers powerful results. Our customized facials do more than just pamper; they work deep within the skin to restore health and radiance. Ready for your glow-up? Tap the link in our bio to book your appointment. ✨ #SkinCoach #Huidverbetering #Lanaken
• •Your Journey to a Healthy, Radiant Skin Starts Here. We combine expert knowledge with premium products to create a personalized skincare plan that delivers visible, lasting results.
• •True beauty starts from within. Did you know that what you put in your body is as important as what you put on your skin? The Advanced Nutrition Programme supplements are the perfect partner to your skincare routine, providing the essential vitamins for a truly healthy skin. Let us help you build a holistic plan.
• •Proud to be Lanaken's expert in skin health. At Schoonheidsinstituut Leanne Paulissen, we are passionate about helping our community achieve the skin they've always dreamed of. From acne to anti-aging, our personalized, results-driven approach is right here on your doorstep. Come in and say hello!