Brand Tone

Passionate & Authentic, Artisanal & Terroir-Focused, Resilient & Pioneering, Quality-Driven & Acclaimed, Personal & Approachable

Brand Values

• •Terroir Expression
• •Artisanal Craftsmanship
• •Passion & Dedication
• •Quality & Excellence
• •Sustainability & Stewardship
• •Authenticity & Integrity
• •Perseverance & Hard Work
• •Community & Support

Best Practices

• •Embrace the Founders' Story: Continuously weave in elements of Ilya and Nadia's journey, their passion, and their hands-on approach. This personal narrative is a strong differentiator.
• •Prioritize Terroir: Make terroir a central theme. Explain what it means for Leaning Post and how it influences the distinct character of their wines. Use descriptive language that connects the wine to the specific land and climate.
• •Highlight Artisanal & Minimal Intervention: Emphasize the small-scale, handcrafted nature of the wines and the philosophy of letting the grapes and vineyard express themselves with minimal interference.
• •Show, Don't Just Tell, Quality: Instead of simply saying high quality, refer to accolades, positive reviews, and the unique characteristics that make the wines special (e.g., complexity, balance, specific flavour profiles noted by critics).
• •Maintain an Authentic and Passionate Voice: Write with genuine enthusiasm. Use words that convey dedication, resilience, and a deep love for winemaking. Avoid overly corporate or generic language. Let the passion so fierce, you can taste it come through in the words.

Social Perception

Highly Respected, Authentic Story, Terroir Experts, Passionate & Dedicated Owners, Worth the Price, Welcoming Experience

Copy Examples

• •Headline: Leaning Post Wines: Taste the Story of Niagara. Body: More than just grapes in a bottle, each Leaning Post wine is a chapter of a journey. From a dream whispered between husband and wife to a thriving vineyard built on passion and perseverance. Discover the authentic taste of terroir, crafted by hands that know this land.
• •Headline: The Soul of the Soil, Bottled. Body: At Leaning Post, we don't just make wine; we listen to the land. Our minimal intervention approach allows the unique voice of our Niagara vineyards to sing. Experience Chardonnay and Pinot Noir that are as expressive and individual as the terroir they came from.
• •Headline: Built on Grit. Perfected by Passion. Body: They called them 'crazy youths' when they took on an abandoned barn and a forgotten vineyard. Today, Ilya and Nadia Senchuk's Leaning Post Wines stands as a testament to what dedication can achieve. Taste the award-winning result of a dream pursued with relentless heart.
• •Headline: Beyond the Bottle: A Commitment to Place. Body: Leaning Post is more than our name; it's our philosophy. Rooted in the Niagara soil, supported by sustainable practices, and dedicated to our community. Every sip reflects our respect for this land and our commitment to its future.
• •Headline: Discover Your Niagara Benchmark. Body: Consistently acclaimed, passionately crafted. Leaning Post offers a focused exploration of Niagara's finest single-vineyard expressions. Let our wines guide you to the heart of what makes this region extraordinary. Book your tasting and experience the difference dedication makes.