Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Supportive, Relatable, Positive and Upbeat

Brand Values

• •Customer Satisfaction
• •Affordable Style/Fashion
• •Quality
• •Community/Connection
• •Personal Touch/Small Business Charm

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "friendly, enthusiastic, helpful"), words to use, words to avoid, and the general feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and a level of formality that resonates with your target customers. For Leah Jean Boutique, this means keeping it relatable and positive for women seeking trendy, affordable fashion.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone should feel familiar and aligned. Avoid being overly formal on one platform and extremely casual on another.
• •Use "We" and "You" Language: Employing "we" when talking about the boutique fosters a sense of a personal team, and "you" directly addresses and engages the customer, making the interaction feel more personal and less corporate.
• •Read It Aloud: Before publishing any copy, read it aloud. Does it sound like something a friendly, enthusiastic person from Leah Jean Boutique would say? This helps catch awkward phrasing or tones that don't align with the intended voice. Inject personality and warmth.

Social Perception

Positive, Supportive of Small Business, Seen as a Go-To for Specific Styles, Engaged Community, Trustworthy

Copy Examples

• •☀️ Hello sunshine & hello to your new favorite dress! ☀️ This beauty just dropped and we're obsessed with its flowy fit and gorgeous print. Perfect for brunches, date nights, or just feeling fabulous any day of the week! Tap the pic to make it yours & get ready for the compliments! 😉 #LeahJeanBoutique #NewCollection #SummerDress #OOTD #BoutiqueFashion #MustHave
• •Treat Yourself! 🎉 Our [Sale Name] event is ON NOW! Snag those pieces you've been eyeing at prices you'll LOVE. 😍 From cozy knits to chic accessories, find your next favorite look without breaking the bank. Shop fast, these deals won't last! 👉 [Link to Website Sale Section] #LeahJeanStyle #BoutiqueSale #AffordableFashion #ShopSmall #LimitedTimeOffer
• •✨ Fresh Finds Just For You! Explore What's New at LJB! ✨ (Email body snippet): Hey Gorgeous! Get ready to update your wardrobe with our latest collection, handpicked with love and an eye for style that makes you shine. We believe looking great shouldn't cost a fortune! Come see what's new and find something you'll adore. 💕
• •Your perfect weekend uniform just arrived! ☕️ Comfy, cute, and effortlessly stylish. Pair our [Top Name] with your favorite jeans for an easy go-to look. We're all about pieces that make you feel amazing! Pin now, shop later! #CasualStyle #WeekendVibes #LeahJeanBoutique #OutfitInspo #BoutiqueFinds
• •Welcome to Leah Jean Boutique! Founded from a dream to bring unique, stylish, and affordable fashion to amazing women like you, we're more than just a boutique – we're a community. Every piece is chosen with care, hoping to bring a little extra joy and confidence to your day. Thanks for being part of our story! ❤️