Brand Tone

Approachable and Authentic, Passionate and Dedicated, Appreciative of the Mundane/Observational, Slightly Whimsical and Joyful, Professional yet Personal

Brand Values

• •Finding Beauty in the Everyday
• •Authenticity and Honesty
• •Hard Work and Consistency
• •Quality
• •Connection and Resonance
• •Productivity and Making a Living

Best Practices

• •Tell Your Story Consistently: Continue to share the authentic journey – the joys, the learning curves, the everyday inspirations. This builds relatability and trust.
• •Focus on the "Why": Remind the audience *why* you paint these subjects – the beauty in the mundane, the play of light, the story in a simple scene. This reinforces your core values.
• •Maintain Visual Cohesion: Ensure photography of your art and any branding visuals align with the mood of your paintings – typically warm, inviting, and focused on light and detail.
• •Engage Genuinely: Respond to comments and questions with the same approachable and honest tone you use in interviews and on your website. Let your personality shine through.
• •Use Consistent Language: Employ recurring keywords and phrases that reflect your brand's essence across all platforms (e.g., "everyday magic," "finding beauty," "light and color," "quiet moments," "self-taught journey"). This helps solidify brand recognition and perception.

Social Perception

Talented and Inspiring, Distinctive Style, Relatable, Creator of Joyful and Beautiful Art, Marketing Savvy (within the art community)

Copy Examples

• •Instagram Post (Image of a new still life painting of a coffee cup and a book): "Finding the magic in a quiet morning moment. ☕📖 Each brushstroke tries to capture that feeling of calm before the day rushes in. What little moments bring you peace? #LeahGardnerArt #StillLifePainting #OilPainting #EverydayMagic #ArtOfTheDay #HomeComforts"
• •Website "About" Snippet: "From a pandemic pastime to a full-time passion. I'm Leah, a self-taught artist finding the extraordinary in the ordinary, one oil painting at a time. My work is a celebration of light, color, and the quiet stories hidden in everyday scenes. Thanks for being part of the journey. Explore the gallery and maybe find a piece that speaks to your story."
• •TikTok Video (Timelapse of a fruit painting): *(Upbeat, gentle music)* Text on screen: "Watch these humble pears come to life! ✨" Caption: "Fell in love with the light hitting these pears and just HAD to paint them. 🍐 What everyday object should I paint next? Let me know! #ArtProcess #OilPainting #StillLife #FruitArt #ArtistsOnTikTok #LeahGardnerArt #SatisfyingArt"
• •Email Newsletter Excerpt (Announcing new prints): "Hello art lovers, Remember that vibrant painting of the Sunday brunch scene? So many of you loved the light and cheerful vibes! I'm thrilled to announce that high-quality giclée prints are now available in the shop. Printed on beautiful, sustainable bamboo paper, they capture all the texture and color of the original. Bring a little piece of everyday joy into your home. Shop the new collection: [Link]"
• •Product Description (For a print of a bird painting): "A fleeting moment, captured in oil. This little visitor to my window brought so much character, I knew I had to paint him. This giclée print brings the vibrant plumage and soft light of the original piece to life, perfect for adding a touch of nature's charm to your space. Printed on archival, eco-friendly paper to be treasured for years to come. #BirdArt #NatureInArt #LeahGardnerArt #WallArt #FineArtPrint"