Brand Tone

Friendly, Approachable, Trendy, Fashion-Conscious, Enthusiastic, Playful, Helpful, Curated, Community-Oriented

Brand Values

• •Curated Uniqueness
• •Customer Satisfaction
• •Personal Connection and History
• •Passion for Fashion
• •Adaptability and Modernity

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., friendly, enthusiastic, curated, trendy), an "our voice is X, not Y" section (e.g., "Enthusiastic, not Hype-y"; "Trendy, not Elitist"), and examples of do's and don'ts for common communication scenarios.
• •Know Your Audience: Tailor the enthusiasm and specific language to the platform and the audience segment you're reaching. TikTok can be more informal and playful, while an email to long-time customers might be slightly more personal and appreciative.
• •Use Storytelling: Incorporate the "why" behind the boutique – Leaf's passion, the history, the joy of finding unique pieces. This naturally infuses personality and warmth into the copy.
• •Be Authentic and Human: Let Leaf's personality (and that of the team) shine through. Use "we" and "you" to create a direct connection. Share behind-the-scenes glimpses or personal favorites to build relatability. The "About Us" page is a good example of this.
• •Consistency Across Channels: While the exact phrasing might differ, the core feeling and values conveyed should be consistent across the website, social media posts, email marketing, and in-store interactions. Regularly review content on all platforms to ensure alignment.

Social Perception

Positive Customer Experiences, Local Gem with Wider Appeal, Fashionable and Trustworthy Source, Engaging and Modern (especially to younger audiences via TikTok)

Copy Examples

• •Instagram Post: ✨ Hello, sunshine style! ☀️ Our latest collection just dropped, filled with breezy dresses and unique accessories to make your summer outfits pop. Swipe to see your new favorites and tap the link in bio to shop! #LeafBoutique #SummerStyle #BohoChic #MansfieldMA #NewArrivals
• •Facebook Ad: Tired of the same old styles? 🤷‍♀️ Leaf Boutique in Mansfield offers a curated collection of on-trend clothing, stunning jewelry, and unique gifts you won't find anywhere else! With new arrivals weekly and pieces to fit every budget, it's time to treat yourself. Visit us at 154 Copeland Drive or shop online anytime! [Link to website] #ShopLocalMansfield #UniqueFinds #FashionForEveryone
• •TikTok Video Caption (showing a new outfit): POV: You just found your new go-to outfit at Leaf Boutique! 😉 Obsessed is an understatement. What are you pairing this with? Drop a comment! 👇 #LeafStyle #BoutiqueFinds #OOTDInspo #MansfieldShopping #TrendyThreads
• •Website Homepage Banner: Discover Your Unique Style. Leaf Boutique: Curated fashion, jewelry, and gifts for every occasion. Shop New Arrivals Now!
• •Email Newsletter Subject Line: 💖 Psst... Your Next Favorite Outfit is Here! (New Arrivals at Leaf Boutique) * Email Body Snippet: Hey Fashion Lover! Get ready to refresh your wardrobe with the latest unique and stylish pieces handpicked by Leaf. From effortlessly chic tops to statement jewelry, we've got everything you need to express your individual style. Come say hi in-store or explore the collection online! [Link]