Brand Tone

Authoritative, Experienced, Safety-Focused, Responsible, Reliable, Trustworthy, Innovative, Customer-Centric/Supportive, Direct and Informative (on website), Engaging and Relatable (on TikTok)

Brand Values

• •Safety
• •Quality
• •Innovation
• •Customer Focus/Partnership
• •Reliability/Trust
• •Heritage/Experience
• •Sustainability

Best Practices

• •Prioritize "Safety First" Language: Every piece of copy, from product descriptions to social media posts, should reinforce the critical importance of safety. Use phrases that convey protection, risk minimization, and a commitment to worker well-being.
• •Leverage Experience and Authority: Consistently mention Leach's long history and expertise in the field to build trust and credibility. Use confident and knowledgeable language.
• •Be Direct and Clear: Especially when discussing safety equipment and procedures, use straightforward, unambiguous language. Avoid jargon where possible, or explain it clearly. The goal is to inform and protect.
• •Emphasize Reliability and Quality: Use words like "trusted," "reliable," "durable," "high-quality," and "certified" to assure customers of the standard of Leach's products.
• •Show, Don't Just Tell (Innovation & Customer Focus): Instead of just saying "we are innovative," highlight new product features or solutions that solve customer problems. When appropriate (like on social media), use a more relatable and supportive tone to show you understand the challenges faced by workers in the industry.

Social Perception

Positive: Customers generally perceive Leach's as a reliable supplier of quality safety equipment with good customer service and fast delivery. They are seen as "trusted" and "highly respected" in the industry. Industry Authority: With over a century of experience and a focus on innovation, they are viewed as experts in height safety and scaffolding supplies. Responsive: In instances of negative feedback, Leach's customer service team appears to engage and offer solutions. Community-Oriented (emerging): The TikTok presence suggests an effort to build a community and connect with workers on a more informal level.

Copy Examples

• •Headline: Don't Gamble with Gravity. Trust Leach's. Body: For over 100 years, Leach's has been the UK's trusted partner in height safety. Our innovative equipment and unwavering commitment to quality mean you get the job done safely, every time. Work confidently. Work with Leach's.
• •Social Media Post (Image: Scaffolder using Leach's harness with a smile): Up here, your gear is your lifeline. Leach's harnesses: engineered for safety, designed for the daily grind. Go home safe. Every single day. #LeachsSafety #HeightSafety #ScaffoldingLife #TrustedGear
• •Product Description Snippet (for a new innovative tool): Introducing the [Product Name] – another leap forward in site safety from Leach's. We’re constantly innovating, so you can work smarter and safer. Because protecting you is our priority.
• •Website Banner: Your Project. Our Expertise. Complete Safety Solutions. From global projects to individual kits, Leach's delivers certified, reliable height safety equipment. Partner with experience. Partner with Leach's. [Button: Explore Our Range]
• •Email Subject Line: Safety Tip Tuesday: Are You Using the Right [Equipment Type]? Email Body Snippet: Hi [Name], at Leach's, we believe knowledge is key to safety. This week, let's talk about [specific safety aspect related to equipment type]. Our experts ensure you have the right gear and the know-how to use it. Don't just buy equipment, invest in safety.