Brand Tone

Sophisticated, Artistic, and Intimate

Brand Values

• •Individuality & Self-Expression
• •Artistry & Craftsmanship
• •Quality & Purity
• •Conscious Luxury & Sustainability
• •Authenticity

Best Practices

• •Emphasize 'Artistry' and 'Craftsmanship': Consistently use words that evoke the handcrafted, small-batch, and artistic nature of the perfumes (e.g., 'artisanal,' 'meticulously composed,' 'olfactory art,' 'handcrafted').
• •Connect scents to individuality, memories, and self-expression.
• •Use evocative language: Words like 'luminous,' 'evocative,' 'unfolding,' 'resonant,' and 'captivating' align with the brand's elevated positioning.
• •Acknowledge their desire to stand apart from the mainstream.
• •Weave in Values Naturally: Subtly integrate brand values like clean ingredients, sustainability (recyclable packaging), and the Canadian origin within the narrative, rather than stating them as standalone facts.

Social Perception

Positive Reception, Appreciation for Craftsmanship, Seen as an Exclusive Find, Connection to Individuality, Trust in Quality and Cleanliness.

Copy Examples

• •Discover the artistry of olfactory elegance, crafted in small batches for the scent-conscious individual. #Lescento #NichePerfumery #ScentAsSignature #ArtOfScent
• •PHYRE is a bold declaration—a fusion of vibrant bergamot, fiery ginger, and rich woods.
• •It’s more than a fragrance; it’s an aura of undeniable strength and refined confidence, designed to leave a magnetic impression.
• •Experience the luxury of scent that truly resonates.
• •Find your unforgettable.