Brand Tone

Creative & Quirky, Aspirational & Experiential, Personal & Authentic, Enthusiastic & Passionate, Homely & Comfortable

Brand Values

• •Uniqueness & Individuality
• •Creativity & Design
• •Making Memories/Experiences
• •Sustainability (with need for transparent communication)
• •Accessibility (aspirational)

Best Practices

• •Embrace "Lass dir gut gehen": This core philosophy should permeate all communication. Copy should inspire readers to indulge, relax, and enjoy unique experiences.
• •Tell the Story: Each property has a unique background or design concept. Use storytelling to highlight what makes each rental special, moving beyond just listing amenities.
• •Use Fynn Kliemann's Voice (Authentically): While not every piece needs to sound like it's directly from him, maintain that slightly informal, enthusiastic, and passionate tone that aligns with his public persona and the brand's origin. Avoid overly corporate or generic language.
• •Highlight the "Home Away From Home" Comfort: Balance the quirkiness and uniqueness with reassurances of comfort, coziness, and the feeling of being well-cared-for.
• •Be Visually Driven and Descriptive: The properties are visually interesting. Copy should complement strong visuals by painting a vivid picture of the experience, appealing to the senses and emotions. Use adjectives that convey creativity, uniqueness, and comfort.

Social Perception

Largely positive among customers appreciating unique properties and design; mixed perception among the general public due to association with Fynn Kliemann and past controversies. Perceived as innovative and bold in property ventures.

Copy Examples

• •Headline: Ditch the Dull. Discover Your Extraordinary German Getaway. Body: Tired of the same old hotel room? At LDGG, we rescue unique spaces and transform them into unforgettable holiday homes that feel like *your* home, only quirkier. Book your adventure! Call to Action: Find Your Unique Stay
• •Headline: Sleep in a Story. (Germany's Smallest House Awaits!) Body: Imagine waking up in a piece of history, cleverly redesigned for cozy comfort. Our tiny house in Bremen is just one of our many one-of-a-kind rentals. Big memories, guaranteed. Call to Action: Explore Our Homes
• •Headline: That "Ahhh, I'm on Holiday" Feeling? We Bottled It. Body: From retro-pop apartments in Hamburg to serene Nordstrand retreats, every LDGG spot is designed for maximum chill and good vibes. Go on, treat yourself. You deserve it. Call to Action: Lass dir gut gehen! (Book Now)
• •Social Media Post: Image: Stunning interior shot of an LDGG property. Text: Ever wondered what it's like to vacation in a place dreamed up by Fynn Kliemann? 😉 We're all about cozy corners, creative sparks, and making you feel right at home (but with way cooler stories to tell). Where will your next LDGG adventure take you? #LDGG #LassDirGutGehen #UniqueStays #GermanyTravel #VacationMode Call to Action: Link in bio to book!
• •Email Subject: Your Daily Dose of Different is Here. Body: Hey [Name], still dreaming of that escape? Don't just go on holiday – go on an LDGG adventure. We turn forgotten spaces into havens of awesome. Click here to see what's new and treat yourself to something special. Call to Action: Get Inspired