Brand Tone

Confident and Empowering, Solution-Oriented and Informative, Proudly Colombian, Direct and Sales-Focused, Friendly and Approachable

Brand Values

• •Quality
• •Customer Confidence & Self-Esteem
• •Authenticity (Colombian Origin)
• •Customer Satisfaction
• •Exclusivity

Best Practices

• •Lead with Empowerment: Always frame product benefits in terms of how they make the customer feel (confident, beautiful, supported, secure).
• •Emphasize Colombian Authenticity and Quality: Consistently mention "100% Colombiano," "diseño colombiano," or "calidad colombiana" as a key differentiator and mark of value.
• •Be Clear and Informative: Especially for functional items like fajas, provide clear, concise information about their purpose, benefits, and materials, avoiding overly technical jargon where possible.
• •Maintain a Positive and Uplifting Voice: Use optimistic and encouraging language. Focus on solutions and positive transformations.
• •Engage with a Friendly and Approachable Style: When addressing customers directly (e.g., social media captions, email), use a warm, inviting, and helpful tone. Encourage interaction and questions.

Social Perception

Positive Perception of Product Efficacy, Appreciation for Quality, Seen as a Specialist Retailer, Areas for Improvement Noted, Provider of specific, functional, and style-conscious Colombian apparel.

Copy Examples

• •Unleash your confidence, curve by curve. Our authentic Colombian push-up jeans are designed to celebrate your silhouette. Feel the L'Coello difference. #LCoello #ModaColombiana #JeansLevantaCola #ConfianzaTotal #EstiloUnico
• •Your body, your journey, our support. Whether it's post-surgery recovery, postpartum care, or daily shaping, L'Coello's 100% Colombian fajas offer the quality and comfort you deserve. Discover your perfect fit today. #FajasColombianas #LCoelloChile #Postparto #Recuperacion #Bienestar
• •L'Coello: Experience the art of Colombian design. Authentic fajas and jeans that shape, enhance, and empower. Quality you can feel, style you'll love.
• •✨ Realza tu Belleza Natural con lo Mejor de Colombia | L'Coello ✨ Descubre nuestras nuevas colecciones de fajas y jeans diseñados para que te sientas increíble todos los días. Calidad 100% colombiana, ¡directo a tu puerta!
• •Embrace your new chapter with gentle support and trusted Colombian quality. Our Postpartum Faja is expertly designed to provide comfort, aid recovery, and help you feel secure and confident. Made with soft, breathable fabrics for your well-being. #LCoelloCares #FajaPostparto #MamaConEstilo