Brand Tone

Welcoming, Community-Focused, and Inspiring, characterized by being Caring and Compassionate, Community-Centric, Inspirational and Uplifting, and Professional and Trustworthy.

Brand Values

• •We bring heart and soul
• •We're in it together
• •We give a little extra
• •Inclusion and Equity
• •Community Health

Best Practices

• •Always infuse copy with a sense of passion, care, and humanity. Use words like "heart," "family," "care," and "community" to anchor the message in the brand's core identity.
• •Don't be afraid to use New Orleans-centric language (e.g., "krewe," "gumbo," "lagniappe") where appropriate. It strengthens the local connection and makes the brand feel authentic and approachable.
• •Use inclusive, collective language like "we," "our team," and "together" to reinforce the value of collaboration and shared purpose among staff and the community.
• •Never just sell a product; sell what it represents. A polo shirt is a symbol of professional pride. A tote bag represents community outreach. Explicitly link the merchandise to the larger mission of providing extraordinary care.
• •Whether celebrating a team member or promoting a new item, the language should be consistently uplifting and inspiring. The goal is to make employees and supporters feel proud to be associated with the LCMC Health brand.

Social Perception

Trusted Healthcare Provider with Strong Community Roots, perceived through Positive Patient Experience, as a Valued Community Partner, having a Good Employer Reputation, and with the Store functioning as an Extension of Brand Pride.

Copy Examples

• •Wear your heart on your sleeve—and on your shirt! ❤️ Our new tee is more than just swag; it's a symbol of the heart and soul we bring to our community every single day. Grab yours at the LCMC Health Store and show you're part of the krewe that gives a little extra. #HealthcareWithHeart #LCMCHealth #NOLACommunity
• •In It Together. From our hospital halls to the heart of our city, we are one team. Shop the official LCMC Health collection and represent the community of care you help build.
• •Stay hydrated while you're out there making our community stronger! Our LCMC Health water bottles are perfect for your wellness journey. Every purchase supports our mission to create a culture of wellness for every person and parish in Louisiana. #InItTogether #Wellness #LCMCHealth
• •You bring the warmth to our patients, so let us help keep you warm! We've just stocked the LCMC Health Store with cozy new fleece jackets. They’re perfect for those chilly shifts or a weekend walk. Thanks for being the heartbeat of our LCMC Health family.
• •Show your pride in #HealthcareWithHeart. The official LCMC Health Store has new gear for our team and our amazing supporters. Every item represents our commitment to Louisiana. Shop now: [Link to store]