Brand Tone

Conscious & Educated, Elegant & Sophisticated, Calm & Confident, Aspirational yet Accessible, Authentic & Transparent

Brand Values

• •Sustainability
• •Ethical Production
• •Quality Craftsmanship
• •Timeless Style
• •Conscious Consumption
• •Comfort & Versatility
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key elements of your brand tone (e.g., sophisticated, conscious, calm), preferred vocabulary (e.g., "timeless," "mindful," "crafted" vs. "trendy," "cheap," "made"), and things to avoid (e.g., overly casual slang, aggressive sales tactics).
• •Prioritize Value-Driven Language: Consistently weave in terms and phrases that reflect your core values of sustainability, ethical production, quality, and timelessness. For LBLC, this means regularly mentioning eco-friendly materials, ethical craftsmanship, and the longevity of the pieces.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. For LBLC, the clean, minimalist, and elegant visuals should be matched by equally refined, thoughtful, and calm language.
• •Educate Subtly, Don't Preach: While a core part of LBLC's identity is its conscious approach, the copy should inform and inspire rather than judge or preach. Highlight the positive aspects and benefits of sustainable choices in an inviting way.
• •Review and Refine Regularly: Periodically review all marketing copy across different platforms (website, social media, emails) to ensure consistency with the established brand tone. Get feedback and be prepared to make adjustments as the brand evolves, always keeping the core values in sight.

Social Perception

Positive for Sustainability, Appreciation for Quality and Style, Seen as a Premium, Conscious Choice, Trustworthy

Copy Examples

• •Instagram Post (New Collection): "Introducing pieces designed to move with you, consciously crafted for seasons to come. Discover our latest collection of timeless essentials, made with the planet in mind. #LBLCtheLabel #SustainableStyle #TimelessFashion"
• •Product Description (Tencel™ Dress): "Experience the gentle embrace of our signature Tencel™ fabric. This dress drapes beautifully, offering unparalleled softness and a touch of effortless elegance for any occasion. Sustainably sourced, ethically made – style you can feel good about. #ConsciousLuxury #EcoChic"
• •Email Newsletter Subject: "Wear Your Values: Discover Conscious Comfort" Body Snippet: "At LBLC, we believe true style is timeless and kind. Explore our newest arrivals, thoughtfully designed with sustainable materials that honor both you and the earth. Wrap yourself in quality that speaks volumes."
• •About Us Page Snippet: "LBLC the label was born from a desire for more than just fashion. We envision a world where style and sustainability coexist beautifully. Every garment is a step towards a more conscious future, crafted with integrity and designed to be cherished. #EthicalFashion #SlowFashionMovement"
• •Social Media Ad (Targeting conscious consumers): "Tired of trends that fade? Invest in timeless pieces, ethically crafted. LBLC the label offers luxury essentials with a conscience. Feel the difference of sustainable fabrics and quality design. Shop your values. #WearTheChange #LBLCEssentials"