Brand Tone

Empowering & Inclusive, Approachable & Friendly, Fashion-Forward & Trendy, Value-Conscious, Passionate & Dedicated

Brand Values

• •Individuality & Uniqueness
• •Inclusivity
• •Affordability & Value
• •Customer Service & Personalization
• •Quality
• •Community & Local Focus

Best Practices

• •Speak Directly to "Her": Use "you" and "your" frequently. Write as if having a friendly, encouraging conversation with a customer. Focus on her needs, aspirations, and how the clothes will make her feel.
• •Emphasize Inclusivity and Empowerment: Regularly use words that convey acceptance, beauty in diversity, and confidence (e.g., "celebrate your style," "for every woman," "feel amazing," "uniquely you," "empower").
• •Highlight Value and Uniqueness Smartly: Combine the ideas of affordability with the specialness of the items (e.g., "one-of-a-kind finds at great prices," "elevated style, accessible to all," "affordable luxury").
• •Maintain a Positive and Uplifting Voice: Keep the language optimistic, inspiring, and focused on the joy of fashion and self-expression. Avoid overly technical jargon or exclusive language.
• •Incorporate the Personal Story (Authenticity): Where appropriate (like "About Us" pages, blog posts, or occasional social media features), weave in elements of Lisa's passion and the brand's local roots to build connection and trust. Mentioning the "fashion concierge" service or "personal stylist touch" reinforces this.

Social Perception

Local Favorite Shop In Cedar Falls, potentially loyal local customer base, credible and established service.

Copy Examples

• •Headline: Find Your Fabulous. Uniquely You. Body: At LBL, we believe fashion is for every woman. Discover trendy, sophisticated styles that celebrate your shape, your spirit, and your budget. Shine on, beautiful! Call to Action: Explore New Arrivals
• •Headline: Style That Speaks Volumes (Without Breaking the Bank!). Body: LBL brings you head-turning looks and one-of-a-kind pieces that let your personality pop. Quality fashion at prices you'll love – because feeling amazing shouldn't cost a fortune. Call to Action: Shop a Unic Style
• •Headline: Your Wardrobe's Best Friend: LBL. Body: For over 15 years, we've been Cedar Valley's go-to for affordable, beautiful fashion and a personal touch. Let our expert stylists help you discover looks that make you feel confident and uniquely you. Call to Action: Meet Our Stylists
• •Headline: Real Style for Real Women. All Shapes, All Spirits Welcome. Body: We're more than a boutique; we're a community. LBL is dedicated to making every woman feel seen, celebrated, and stunning in her own way. Call to Action: Join the LBL Family
• •Headline: From Catwalk Dreams to Your Closet: Affordable High Style. Body: Inspired by decades in high fashion, LBL delivers curated collections that are trendy, timeless, and totally you – all with a focus on quality and value. Call to Action: Discover Lisa's Picks