Brand Tone

Professional, Expert, Trustworthy, Transparent, Client-Focused, Approachable, Passionate, Aspirational, and Sophisticated

Brand Values

• •Authenticity
• •Quality
• •Integrity and Fairness
• •Customer Service Excellence
• •Expertise and Passion
• •Trust

Best Practices

• •Always Emphasize Trust and Authenticity: Every piece of copy, whether a product description or a social media post, should subtly or overtly reinforce the guaranteed authenticity and reliability of lbjwatches. Use phrases like "fully authenticated," "expertly inspected," "trusted since [year/duration]."
• •Maintain a Professional yet Passionate Voice: While the subject is luxury, the tone should remain approachable due to the stated value of being "passionate for watches and people." Avoid overly casual slang but infuse copy with genuine enthusiasm for horology. Share interesting facts or the "story" behind a watch.
• •Prioritize Client Benefit and Service: Frame features as benefits. Instead of just saying "12-month warranty," explain the peace of mind it brings. Highlight the "complimentary advice" and the team's dedication to helping clients. Use customer-centric language.
• •Be Clear, Accurate, and Informative: For luxury items, detailed and accurate information is key. Ensure all specifications, conditions, and provenance details (where applicable) are clearly communicated. This builds on the "expert" and "trustworthy" aspects of the brand tone.
• •Use Consistent Terminology and Storytelling: Refer to the brand, its location (Hatton Garden), and its core services consistently. Weave in the brand's motto or founding principles ("passion for watches and people," "look after your client") where appropriate to reinforce brand identity.

Social Perception

Highly Reputable, Professional and Knowledgeable, Fair and Transparent, Good Customer Experience, Go-To for Luxury Watches

Copy Examples

• •Headline: Discover Your Legacy. Explore Authenticated Luxury Timepieces at LBJ Watches. Body: At LBJ Watches, our passion for horology meets our commitment to you. Each watch in our curated collection is meticulously inspected, authenticated, and backed by a minimum 12-month warranty. Find more than a watch; find a piece of history. Visit our Hatton Garden showroom or browse online.
• •Headline: The Art of Time, The Promise of Authenticity. Body: Investing in a luxury watch is an investment in enduring quality. LBJ Watches offers unparalleled expertise and a transparent buying experience, ensuring every timepiece we handle meets the highest standards of authenticity and condition. Let our experts guide you.
• •Headline: Your Trusted Partner in Luxury Watch Collecting. Body: "Look after your client or somebody else will." This isn't just our motto; it's our practice. Whether buying, selling, or servicing your treasured timepiece, experience the LBJ Watches difference – where passion, integrity, and fair market value are guaranteed.
• •Headline: Hatton Garden's Destination for Discerning Collectors. Body: LBJ Watches invites you to explore a world of exceptional timepieces from Rolex, Patek Philippe, Audemars Piguet, and more. Our experienced team provides complimentary advice and a service dedicated to your needs. We're here to help you find the perfect watch.
• •Headline: More Than a Transaction, It's a Relationship. Body: We believe in building lasting relationships founded on trust and a shared passion for the world's most incredible watches. From your first enquiry to aftercare, the LBJ Watches team is dedicated to providing an outstanding, five-star experience.