Brand Tone

Informative, Educational, Empowering, Reassuring, Results-Oriented, Confident, Approachable, Trustworthy, Inspirational, Caring

Brand Values

• •Accessibility & Affordability
• •Efficacy & Science-Backed Solutions
• •Quality & Trust
• •Customer Wellbeing & Empowerment
• •Inclusivity

Best Practices

• •Prioritize Education: Always back up claims with accessible scientific explanations (like the NASA connection or how different light wavelengths work) to reinforce the informative and trustworthy tone.
• •Show, Don't Just Tell, Results: Consistently use genuine customer testimonials and before-and-after visuals (where appropriate and ethical) to showcase efficacy and maintain a results-oriented, confident tone.
• •Focus on Accessibility: Highlight the convenience and affordability of at-home treatments to reinforce the accessible and empowering aspects of the brand.
• •Emphasize the 'healing power of light' and helping people 'live their best lives.'
• •Maintain a consistent visual style across all platforms to reinforce brand recognition and trust.

Social Perception

Positive Customer Experiences, Trust in Technology, Appreciation for At-Home Convenience, Seen as a Credible Source

Copy Examples

• •The XCELL 2.0 Facial Wand combines 4 powerful technologies, including NASA-inspired red light therapy, to visibly reduce fine lines, combat acne, and boost your skin’s natural radiance.
• •Transform Your Wellness Today!
• •Unlock your skin's natural radiance with our medical-grade LED mask. Experience spa-quality results in the comfort of your own home.
• •Backed by science, loved by our customers. See real results in just weeks with our red light therapy devices.
• •Join our community of empowered individuals who are prioritizing self-care and achieving their wellness goals with light therapy.