Brand Tone

approachable, passionate, and empowering

Brand Values

• •Innovation and Accessibility
• •Quality
• •Community and Support
• •Passion for the Craft

Best Practices

• •Embrace the "Lazy" Moniker: Use the name to your advantage. Frame "lazy" as "smart," "efficient," and "clever." Talk about achieving maximum results with minimum hassle.
• •Speak from a Modeler's Perspective: Use language that resonates with the hobby. Refer to specific kits, paints, and techniques. This shows you're an authentic part of the community.
• •Focus on Empowerment and Results: Your copy should always highlight the end benefit: a professional, head-turning custom paint job that the user can be proud of. Use strong, visual language that paints a picture of the final product.
• •Maintain an Approachable, Passionate Tone: Write as if you're talking to a friend at a model show. Keep the tone friendly, enthusiastic, and supportive. Share your own passion for the hobby.
• •Encourage and Educate: Use your copy to direct users to helpful resources like your YouTube tutorials and blog posts. This reinforces your brand as a supportive partner in their modeling journey, not just a seller of products.

Social Perception

Lazy Modeller is perceived very positively within the scale modeling community as a game-changer, offering unique products that were previously unavailable. The owner, Chris, is seen as a credible and respected member. The brand is considered reliable with excellent customer service and high-quality products. The term "lazy" is understood positively, implying efficiency and smart solutions.

Copy Examples

• •Stop Dreaming About That Perfect Flame Job. Paint It. Tired of tricky decals and uneven lines? Our vinyl paint masks are precision-cut to give you a flawless, professional-grade flame finish every time. It’s not cheating, it’s just smarter modeling. Get your Lazy Modeller mask today and turn up the heat on your next build.
• •The Secret to Insane Customs? It’s All in the Mask. You’ve seen the killer flame and scallop jobs on Instagram. Now, you can create them yourself. Our masks are designed for a perfect fit on your favorite Revell and AMT kits. Easy to apply, easy to paint, and the results are anything but lazy. Shop the collection now.
• •From Your Workbench to a Showstopper. At Lazy Modeller, we believe every builder deserves a pro-quality finish. That’s why we created our line of paint masks—to take the frustration out of custom paint jobs. Spend less time on tedious masking and more time admiring your masterpiece.
• •Fuel Your Passion, Not Your Frustration. We’re modelers, just like you. We get it. That’s why we developed a system to make one of the coolest parts of customizing—the paint job—fun again. Check out our YouTube tutorials to see just how easy it is to get a stunning flame effect.
• •Your Model’s Next-Level Look is Just a Mask Away. Ready to give your '49 Mercury or '57 Chevy pickup that iconic, custom-painted look? We’ve done the hard work of designing the perfect masks so you can do the fun part: painting. Join the community of builders who’ve discovered the Lazy Modeller secret.