Brand Tone

Friendly and Approachable, Relaxed and Casual, Chic and Stylish, Community-Oriented, Helpful and Informative

Brand Values

• •Coastal Living
• •Effortless Style
• •Quality Curation
• •Customer Experience
• •Local Connection

Best Practices

• •Embrace "Coastal" Keywords: Consistently weave in words and phrases that evoke the seaside, relaxation, and Maine lifestyle (e.g., "breezy," "seaside," "sun-kissed," "effortless," "Kennebunkport charm," "Ogunquit living").
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, occasional exclamation points for enthusiasm, and a generally warm and approachable style. Avoid overly formal or stiff language.
• •Highlight Versatility and Comfort: Emphasize how the clothing fits into a relaxed yet stylish life. Use phrases like "easy to wear," "perfect for [activity]," "effortlessly transitions from day to night."
• •Show, Don't Just Tell, the Style: Use descriptive language that paints a picture of the clothing being worn in coastal settings or embodying that aesthetic. Focus on textures, fabrics, and how the pieces make one feel (e.g., "soft knit," "flowing silhouette," "feel the ocean breeze").
• •Stay Authentic to Local Roots: Continue to incorporate references to Maine, local spots (where appropriate), and the unique charm of their boutique locations. This reinforces their identity as a beloved local business.

Social Perception

Established Local Presence, Trusted Retailer, Go-To for Coastal Style, Positive & Welcoming

Copy Examples

• •Instagram Post (New Arrival - Dress): Sun-drenched days and salty breezes just called for this dress! ☀️ Our new [Dress Name] has that effortless coastal charm you love – perfect for morning coffee runs or sunset strolls along the shore. Swing by Lazy Daisy in Ogunquit or Kennebunkport, or tap to shop online! #LazyDaisyMaine #CoastalStyle #MaineBoutique #NewArrival #SummerDress
• •Facebook Post (General Engagement): Hello, sunshine! What's your favorite way to embrace that easy Maine living? Whether it's a walk on the beach or a cozy afternoon in, we've got the perfect comfy-chic styles to match your mood. Come say hi at The Lazy Daisy! #Kennebunkport #Ogunquit #ShopLocalMaine #RelaxedFashion #LazyDaisyVibes
• •Website Homepage Banner: Lazy Daisy Clothing: Your destination for effortless coastal style. Discover curated collections that bring the charm of Maine living to your wardrobe.
• •Email Subject Line (Sale Promotion): Catch the Coastal Breeze 🌊 Up to 30% Off Select Styles at Lazy Daisy!
• •Product Description Snippet (Sweater): Wrap yourself in coastal comfort with our [Sweater Name]. Crafted from the softest knit and designed for that laid-back, yet put-together look, it’s the perfect layer for breezy evenings by the sea or cozy mornings inland. An essential piece for your year-round Maine-inspired wardrobe.