Brand Tone

Sophisticated, Stylish, Caring, Compassionate, Quality-Focused, Aspirational & Exclusive

Brand Values

• •Design Excellence & Style
• •Quality & Durability
• •Animal Welfare & Compassion
• •Innovation
• •Functionality & Comfort

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the LazyBonezz tone (e.g., sophisticated, compassionate, witty, reassuring) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Use Consistent Terminology: Employ specific keywords and phrases that reinforce the brand's identity, such as "designer essentials," "modern aesthetic," "premium quality," "cherished companion," and "edgy point of view."
• •Highlight Core Values: Subtly weave brand values like design excellence, animal welfare, and quality craftsmanship into product descriptions, social media posts, and 'About Us' sections.
• •Maintain Visual Consistency: Ensure that the tone of the copy is matched by the style of photography and graphic design used across all platforms. For LazyBonezz, this would mean high-quality, stylish imagery.
• •Train and Review: Provide training to anyone creating content for the brand and implement a review process to ensure all copy aligns with the established tone and values before publication. Regularly audit existing content to maintain consistency.

Social Perception

Positive for Design and Quality, Seen as a Luxury/Premium Brand, Appreciation for Charitable Aspect, Concerns about Practicalities, Inconsistent Online Presence, Dated Online Content

Copy Examples

• •Headline: Beyond a Bed: An Icon of Comfort for Your Cherished Companion. Body: At LazyBonezz, we believe your pet deserves more than just a place to rest. They deserve a haven. Our designer beds are crafted from premium, durable materials, offering unparalleled comfort with a modern aesthetic that seamlessly complements your home. Spoil them with style, support their well-being.
• •Headline: Style That Gives Back. Body: Elevate your pet's lifestyle with LazyBonezz's signature collection of chic accessories. Each purchase not only brings joy and comfort to your furry friend but also supports the incredible work of the Humane Society of New York. Look good, feel good, do good.
• •Headline: The Art of Pet Living. Curated for Them, Designed for You. Body: Discover the LazyBonezz difference. From innovative feeders that blend ergonomics with elegance, to travel essentials that redefine pet mobility, every piece is thoughtfully designed with an edgy point of view and an unwavering commitment to quality. Because their world should be as stylish as yours.
• •Headline: Cherished by Celebrities, Adored by Pets. Body: Join the circle of discerning pet owners who choose LazyBonezz. Our commitment to unique design and superior craftsmanship has made us a favorite among those who seek the best for their companions. Experience the luxury of LazyBonezz – where every detail matters.
• •Headline: Safety, Style, Serenity. The LazyBonezz Promise. Body: We meticulously select materials and adhere to high standards to ensure every LazyBonezz product is as safe as it is stylish. Give your pet the gift of comfort and security, wrapped in a design you’ll both love. Because peace of mind is the ultimate luxury.