Brand Tone

Humorous, irreverent, and relatable. Think of a witty friend who loves bikes but doesn't take things too seriously.

Brand Values

• •Fun
• •Ease
• •Community
• •Authenticity
• •Enjoyment

Best Practices

• •Use humor and wit to connect with the audience.
• •Maintain a casual and conversational style.
• •Incorporate relevant bike culture references.
• •Emphasize the ease and enjoyment of biking.
• •Focus on building a community of like-minded individuals.

Social Perception

To be perceived as approachable, fun, and authentic. A brand that doesn't take itself too seriously and encourages a relaxed and enjoyable biking experience.

Copy Examples

• •"Our bikes are so easy to ride, even your grandma could do it... probably. No promises, though."
• •"Tired of adulting? Ditch the car and embrace your inner child on two wheels."
• •"We're not saying our bikes will solve all your problems, but they'll definitely make your commute more enjoyable."
• •"Warning: Riding a LazyAssBiker bike may cause uncontrollable smiles and spontaneous adventures."
• •"Life's too short to ride boring bikes. Get your lazy ass on one of ours!"