Brand Tone

aspirational, appreciative, and authentic

Brand Values

• •Artisanal Heritage
• •Authenticity
• •Cultural Connection
• •Supporting Artisans
• •Quality & Uniqueness

Best Practices

• •Prioritize Storytelling: Every piece of copy, from a product description to a social media post, should tell a story. Focus on the "who, where, and how" behind each product. Name the artisans, describe the materials, and evoke the Egyptian culture that inspires the collection.
• •Create a "Brand Lexicon": Develop a list of on-brand words and phrases to use consistently (e.g., "treasure," "artisan," "handcrafted," "heritage," "journey," "authentic"). At the same time, list words to avoid (e.g., "cheap," "deal," "mass-produced," "factory").
• •Lead with Value, Not Just Features: Instead of saying "The bag has a zipper," say "Secure your essentials with a finely-crafted closure, designed for both beauty and function." Frame features within the context of quality, craftsmanship, and user experience.
• •Educate and Inspire: Use copy to educate the audience about the cultural significance of certain symbols (like Pharaonic patterns), materials, or the art of calligraphy. This reinforces the brand's authenticity and provides added value beyond the product itself.
• •Maintain a Consistent Tone in Customer Interactions: When responding to comments, questions, and reviews, use the same appreciative, respectful, and warm tone. This shows that the brand's authentic voice permeates all aspects of the business, not just its marketing.

Social Perception

Lazuli Bazaar is perceived as a purveyor of beautiful, high-quality, and unique items. Customers appreciate the story behind the products and the intricate craftsmanship. The brand is seen as a specialty boutique rather than a mass-market retailer. Its clear focus on Egyptian-made goods helps it stand out and attracts a niche audience interested in authentic, globally-sourced products.

Copy Examples

• •Crafted from 100% Egyptian leather, each stitch tells a story of tradition. Our new Sun Leather Handbag isn't just an accessory; it's a piece of heritage, designed by the hands of master artisans. Carry a treasure that transcends time. Discover the collection through the link in our bio.
• •Tired of mass-produced jewelry? Discover the soul of Egyptian craftsmanship with Lazuli Bazaar. Each necklace is a unique statement, handcrafted by talented designers in the heart of Egypt. Find your authentic piece today and get 10% off your first order. Shop now.
• •Wear a message of beauty, close to your heart. This sterling silver necklace features the elegant flow of Arabic calligraphy, translating to 'Happiness.' Meticulously designed by Menna Hamza and adorned with freshwater pearls, this piece is a testament to the timeless artistry of Egypt. A truly meaningful treasure.
• •From Cairo, with love: Unveiling our new collection of artisan treasures.
• •Lazuli Bazaar: Your gateway to the finest handcrafted treasures from Egypt. We partner with talented local artisans to bring you unique jewelry and leather goods, celebrating a rich heritage of craftsmanship.