Brand Tone

aspirational, educational, trustworthy, sophisticated, accessible, friendly, personal

Brand Values

• •Expertise and Authority
• •Quality and Efficacy
• •Self-Care and Empowerment
• •Customer-Centricity
• •Simplicity and Timelessness

Best Practices

• •Always ground your copy in the knowledge and experience of Nicky Lazou. Use phrases like "Formulated by experts," "A staple in our salon," or "Nicky's essential tip" to reinforce authority.
• •Don't just list ingredients; explain their benefits. Educate your audience on why a particular ingredient is effective and how it will improve their hair health. This builds trust and empowers the consumer.
• •Employ words that evoke a sense of confidence and transformation, such as "unlock," "reveal," "revitalize," and "empower." Connect healthy hair with a feeling of well-being and self-assurance.
• •Ensure the language is polished and sophisticated, even on more casual platforms like TikTok. Avoid overly casual slang that could dilute the brand's high-end positioning.
• •Utilize customer testimonials and before-and-after visuals in your copy. Let the results speak for themselves, reinforcing the brand's promise of efficacy with real-world proof.

Social Perception

Lazou Hair is perceived as a high-end, effective, and trustworthy brand. Customers praise its tangible results, making hair feel softer, stronger, and healthier. The founder, Nicky Lazou, is seen as a 'hair magician' and expert, lending credibility to the brand. Its association with prestigious publications and collaborations further solidifies its premium image, fostering a loyal customer base.

Copy Examples

• •Unlock Your Hair's True Potential. Expert-formulated care for results you can see and feel.
• •Hair care is self-care. ✨ Our Nutrition Hair Mask is more than just a treatment; it's a weekly ritual to restore strength and shine. Formulated by celebrity colorist Nicky Lazou, it's the secret to unlocking the healthy hair you deserve. #LazouHair #HairHealth #SelfCare
• •The culmination of over two decades of professional expertise. Our Nutrition Hair Mask features a lightweight gel texture that deeply penetrates to repair and protect. Powered by hydrolyzed wheat protein and pro-vitamin B5, it strengthens from within without weighing your hair down. For hair that’s not just beautiful, but truly healthy.
• •This is why our mask actually works! 👇 It's all about the science. Hydrolyzed wheat protein repairs from the inside out. #hairtok #hairmask #healthyhair #haircare
• •A Letter From Our Founder: Nicky Lazou's Secrets to Healthy Hair