Brand Tone

Playful, Irreverent, and Community-Oriented. Helpful & Approachable. Direct & Service-Oriented.

Brand Values

• •Community Engagement
• •Quality and Versatility
• •Customer-Centricity
• •Boldness and Fun

Best Practices

• •Embrace the "Playful Professional" Paradox: Always balance the irreverent, fun side ("Motherpuggers") with the reliable, professional side (fast turnaround, high quality). Use the fun tone in headlines and social captions, but ensure product descriptions and service commitments are clear and trustworthy.
• •Keep it "Atlanta-Proud": Regularly mention being based in Atlanta and supporting the local community. This grounds the brand and makes the playful tone feel authentic and neighborly rather than generic and corporate.
• •Use "Laze" as a Brand Verb: Continue to incorporate "laze," "lazing," and "get lazed" into the copy. This turns a service (laser engraving) into a unique brand action, reinforcing the name and making the copy distinctive.
• •Consolidate Social Media Focus: To build a clearer social perception, align all active social media channels with the core business. The content should consistently revolve around vinyl graphics, engraving, customer projects, and community stories, avoiding disconnected topics like golf to prevent brand dilution.
• •Let the "Pug" Guide the Personality: While the business isn't about dogs, the "pug" in the name implies friendliness, quirkiness, and charm. Infuse this personality into customer interactions and copy. Be friendly, a little bit goofy, and always approachable.

Social Perception

Due to limited online review footprint, social perception is likely localized to Atlanta. For those who interacted: Perceived as a fun, local, easy-to-work-with business, especially for custom small-scale projects, with positive local reputation from community support. For general online public: Largely unknown, often confused with unrelated content (pug dogs, laser pointers), hindering wider online reach. Fragmented digital presence with misaligned social channels dilutes brand identity.

Copy Examples

• •Your event deserves to make an impact from the ground up. We bring the 'wow' factor to Atlanta's best events with custom floor, wall, and window graphics that stick around for the party but leave without a trace. Got a vision? Let's laze it into reality. #LazerPug #AtlantaEvents #VinylGraphics #EventDecor #MadeInATL
• •Brand Your World. We'll Bring the Lazer. High-quality custom labels, banners, and decals for businesses that refuse to be boring. Fast turnarounds and free shipping.
• •Subject: Don't Be a Mug, Customize One. Body: Hey [Name], that plain tumbler on your desk is looking a little sad. Let's fix that. Lazer Pug can engrave or wrap it with anything you can dream up—your logo, a ridiculous quote, or a picture of your pug (we're biased). Perfect for company swag or a gift that actually gets used. Let's get lazing!
• •Lazer Pug: Custom Vinyl & Engraving in Atlanta. Need custom decals, tumblers, or event banners? We're your friendly, minority-owned Atlanta laser-and-vinyl pros. Let's make something awesome together.
• •Lazer Pug | ATL📍| We make cool stuff with lasers & vinyl. Custom decals, tumblers, banners & more. Minority-owned & community-focused. Let's Laze Motherpuggers. 👇 Get a quote!