Brand Tone

Heartfelt, Personal, Crafty, Customer-centric, Appreciative, Simple, Direct, Joyful, Positive

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Passion & Joy
• •Small Business Support

Best Practices

• •Always Write with Heart: Infuse copy with genuine warmth and emotion. Use words that convey care, joy, and thoughtfulness, reflecting the "passion project" origin.
• •Emphasize the "Personal Touch": Highlight the customization aspect in product descriptions, social media, and ads. Use phrases like "made for you," "your story," "uniquely yours."
• •Showcase the Craft: Remind customers that items are "handcrafted" or "made with attention to detail." This reinforces quality and the artisanal nature of the products.
• •Speak Directly and Simply: Maintain clear, accessible language. Avoid overly complex sentences or jargon. The tone should feel like a friendly conversation.
• •Express Gratitude and Connection: Continue to thank customers for supporting a small business. Foster a sense of community and connection, even if it's through website copy and email communication, until a broader social media presence is developed.

Social Perception

If customers have a positive experience, they likely perceive the brand as a source of unique, thoughtful gifts and appreciate the handcrafted nature and personal service implied by the "About Us" story. Without a strong online presence beyond the store, broader brand awareness and social discussion are likely minimal.

Copy Examples

• •Homepage Banner: Made with love, personalized for you. Discover unique gifts that tell your story at Layla's Touch.
• •Product Description (e.g., Custom Tumbler): Sip your favorite drink in style with a tumbler that's uniquely yours! Handcrafted with care and personalized with your chosen design, it's more than just a cup – it's a daily reminder of what matters most. Perfect for gifting or treating yourself to something special from Layla's Touch.
• •About Us Snippet for Social Media (if established): From a heartfelt hobby to a passion-driven small business, Layla's Touch is all about crafting joy, one personalized gift at a time. Each piece is made with love and a sprinkle of your unique story. ✨ #PersonalizedGifts #HandcraftedWithCare #LaylasTouch
• •Email Subject Line for a Promotion: A Little Something Special, Just For You! Personalized Treasures from Layla's Touch.
• •Instagram Post Caption (showcasing a customer's personalized item): Seeing your stories come to life on our creations is what Layla's Touch is all about! 😍 This custom [Product Name] for [Customer (if permission given)] is filled with so much personality. What will we create for you? #CustomMade #GiftIdeas #PersonalTouch #ShopSmall